How do you make our customers happy?
Bol is transforming retail to make daily life easier for 13 million customers. Together with 49,000 partners on our retail tech platform, we offer a selection of more than 38 million articles. Every day, we work to make shopping and selling simpler, smarter, and more enjoyable—powered by innovation, collaboration, and a strong customer‑centric mindset. Want to be part of that journey? Welcome aboard!
The biggest challenge
Simplicity and high impact through boundary design, reliability, focused innovation and continuous improvement. Can you coach resilient teams to step by step improve the Marketing & Advertising eco-system, making it simpler and more impactful every day?
Teams who have high quality standards and reliability as a second nature so they can focus on innovation and continuous improvement. Teams who understand the need and joy of collaborating cross-functionally, both inside the area and outside.
We’re looking for someone who together with the teams and their environment can form a vision and can translate that into a clear path towards a healthy, trustworthy and set of capabilities with clear APIs.
The Advertising Domain
Advertising through bol.com (AvB) is one of bol’s key priorities for 2026 and beyond. Since 2022, the innovation teams have grown from 30 to approximately 100 people. This growth presents many challenges and opportunities, such as maintaining the right culture, onboarding, and delivery-related topics like continuous improvement and SRE. The speed of growth and maturity of the domain requires you to balance future-proof solutions with pragmatic first steps. As a tech leader, you motivate and develop your engineers and teams and work on horizontal topics such as bounded contexts, boundary APIs, AI coding effectiveness, cloud, SRE, or recruitment for the entire domain.
What you'll do as Engineering Manager
As Senior Engineering Manager, you’ll lead two high-impact teams within the Marketing & Advertising area.
You’ll be the Engineering Manager for 12-16 engineers and report to a Head of Engineering. Together with 8 other Engineering Managers and the Head of Engineering you’ll form the Engineering leadership team.
You’ll own the full engineering lifecycle, from discovery and delivery to operations and continuous improvement. Your technical leadership will help steer architecture and process, while your people leadership will elevate individual growth and team cohesion. You’ll also work closely with the Group Product Manager to shape the roadmap and align it with bol’s strategic ambitions.
Beyond team delivery, you’ll:
Drive engineering quality, resilience, and best practices
Support hiring and team composition, attracting top-tier talent
Use data and metrics to foster a culture of performance and growth
Champion collaboration within tech and between tech and business
Manage budgets for tech services, cloud infrastructure, and tooling
Mitigate technical and compliance risks
Key qualifications
Relevant software engineering/architecture experience
>5 years of technical leadership/management experience
Strong coaching and mentoring abilities, for both individuals and teams
Proven ability to foster a strong engineering culture, embedding continuous improvement
Track record of driving engineering excellence and cross-functional collaboration
Leader that can transform & improve his own scope but also other teams around. Not afraid to challenge the status quo and have conflict to improve the whole.
3 reasons why this is (not) for you
Switch to find out
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Comfort Zone Seeker
You’d rather stay with the familiar than help shape what’s next.
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Solo Operator
You prefer working independently over aligning and collaborating across multiple teams and domains.
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Maintenance Mindset
You're more comfortable optimizing what's already there than building systems that need to scale fast and evolve constantly.
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Empathetic Leader
You build high-performing teams that feel safe, supported, and stretched.
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Engineering Strategist
You connect dots—from architecture to business value—with clarity and conviction. You make use of your engineering background to lead the way for the teas.
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Change Embracer
You thrive in dynamic environments and guide teams through ambiguity with confidence.
Where you'll land
At the leading e-commerce tech platform in the Netherlands and Belgium. Bol is where 13 million customers shop and 49,000 partners sell. Our Partner Journey domain is central to this ecosystem—and always evolving. Here, you’ll work alongside over 2,900 colleagues united by one belief: there’s always a better way. Let’s build it—together.
Perks of having a blue heart
Discover all perks
Flexible working
We bring the best of both worlds together by working 50% at the office and 50% at home. This way, we find a balance between organisational and individual needs.
On and off
At bol we understand like no other that you have to take care of yourself first, then your environment and then bol. In that order. Therefore, everyone at bol receives 29 days of vacation.
The culture and the office
Our colleagues work hard to make the daily lives of our customers easier and more fun. But of course, we do this in an inspiring and creative environment!
The internal application process
So you’ve found an exciting opportunity within bol! Here’s what happens next:
Your application
We carefully review your application and will get back to you soon to let you know if we’re moving forward. We aim to get in touch with you as soon as possible.
First contact
If you're invited to an interview, we’ll reach out to schedule a meeting. This is also your chance to ask any questions you may have about the role, the team, or the process.
The interview
In this conversation, we’ll get to know each other better. We’ll discuss your experience, skills, and how you contribute to our shared mission. We’ll also explore whether the role aligns with your ambitions and how you embody bol’s Leadership Behaviours. Depending on the role, a second interview may follow.
Is it a match?
If we both feel it’s the right fit, we’ll make you an offer and discuss the next steps. Time to start your next chapter at bol!
Any questions?
I'm Annemijn Tielen, Recruiter at bol. Anything I can help you with regarding the Engineering Manager – Marketing & Advertising vacancy?
Get in touch!
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