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We are proud to offer you our total rewards package which includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.
The Business Development Manager (BDM) GSA, North Europe, EEMEA drives company growth by identifying new markets, partnerships, and revenue streams while nurturing existing client relationships.
This role focuses on bridging sales, marketing, and strategy to acquire clients, write proposals, and increase profitability. Key tasks include market research, strategic planning, and achieving sales targets ensuring optimal clinical adoption, and sustainable growth.
Operating in a matrix organization, the BDM works cross-functionally with Sales, Marketing, Clinical Education, RAQA, Supply Chain, Finance, and R&D to deliver outstanding commercial performance across the region. The role plays a key function in supporting regional business strategy and executing BU priorities in alignment with the global VTE strategy.
Essential duties & responsibilities:
Strategic Business & BU
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Develop growth strategies, business plans, and revenue forecasts in partnership with RSM/BUD in alignment with the EMEA and global BU strategy.
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Align with RSM/BUD on commercial priorities, launch readiness, and growth initiatives.
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Support sales force in building sustainable clinical pathways and therapy adoption in collaboration with Clinical Education teams
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Ensure successful product introductions across EMEA by partnering closely with Marketing and Clinical Education in a matrix organization.
Clinical Therapy Enablement, Education & Market Development
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Serve as a regional therapy and clinical subject-matter, ensuring safe, effective, and consistent adoption of the company’s therapies across EMEA.
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Support sales force and key customers during early market development phases, including presence at complex cases when required to accelerate therapy uptake and confidence.
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Ensure sales force are appropriately trained and enabled to deliver high-quality clinical and sales support, working in close collaboration with Clinical Education.
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Oversee and support the development and delivery of structured training and
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certification programs for distributor sales, marketing, and clinical teams, aligned with regional commercial priorities.
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Partner with Marketing and Clinical Education to nsure training materials, clinical messaging, and best-practice sharing are consistent, current, and aligned with franchise strategy.
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Act as the commercial owner for clinical education and therapy development events in the markets, including: Identification of strategic priorities and target audiences and Alignment with approved budgets, compliance requirements, and commercial objectives
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Support the establishment and growth of local and reference centers to strengthen therapy adoption and long-term franchise development.
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Ensure appropriate documentation, visibility, and feedback loops on therapy adoption, training progress, and clinical maturity across distributor markets, in alignment with internal quality and governance standards.
Market & Competitive Intelligence
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Analyze trends, competition, and customer needs through market research, clinical trends, customer and stakeholder interviews, surveys, and VoC insights to identify growth opportunities
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Partner with Marketing and R&D to provide regional input on product enhancements, line extensions, and future technology needs.
Cross-Functional & Regional Collaboration
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Partner closely with internal stakeholders including Sales, Marketing, Clinical
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Education, RAQA, Supply Chain, HEMA team, and R&D.
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Address BU topics impacting EMEA markets, including:
- Regulatory and product release requirements
- Localization needs (labeling, IFUs, language/translations)
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Liaise with BU commercial peers across EMEA to share best practices and maximize regional synergies.
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Support operational efficiency by building strong working relationships with enabling functions.
Education & special trainings:
6+ years’ experience in Sales, Marketing, Market Development, or a combination thereof, ideally within an international or matrix organization
Qualifications & experience:
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Proven experience driving growth through indirect sales models, distributors, or partners
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Track record of delivering financial results and meeting revenue commitments over time
Experience in:
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Developing and presenting business strategies
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Financial modeling, budgeting, and forecasting
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Experience with medical devices, or complex clinical solutions strongly preferred
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Fluency in written and spoken English is required; mastery of German is preferred
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Job holder must be located in the region (GSA, North Europe, EEMEA)
Key Competencies
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Strong strategic mindset with the ability to translate vision into execution
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Excellent negotiation, communication, and presentation skills
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High commercial acumen with strong analytical and problem-solving abilities
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Ability to influence without direct authority in a matrix environment
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Strong interpersonal skills and capability to build trust with internal and external stakeholders
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Comfortable managing complexity, ambiguity, and multiple priorities across geographies
Additional Information
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This role requires frequent travel (60-80%) across EMEA to support assigned regions and key business initiatives.
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The position operates with a high level of autonomy and accountability, requiring sound judgment and adaptability in a fast-growing, dynamic environment.
Physical & mental requirements:
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Medium work: Exerting up to 20 kg/50 pounds of force occasionally and/or up to 10 kg/20 pounds of force constantly to move objects
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Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
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Exercise discretion and independence when applying professional expertise
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Must be able to manage time, projects, stress and conflict
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Must possess strong interpersonal skills including written and oral communication
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Must be able to bring tasks through to completion with minimal supervision
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Must have the ability to prioritize work and keep detailed and confidential records
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Must be able to communicate / present to large groups of people
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Must possess unwavering ethics & integrity in a competitive and demanding work environment
Netherlands Pay Ranges:
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Netherlands: €56.300 - €104.500 EUR Annual
Germany Pay Ranges:
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Berlin/Duisburg/Waghäusel/field-based 40Std: €72.900 - €121.500 EUR Annual
At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.
If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.
