Role Description:
About Us:
At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you encounter. The journeys you take. The sights you see. And the memories you make. Through our products, partners and people, we make it easier for everyone to experience the world.
Role Description:
Performance Marketing Creatives is the team responsible for efficiently crafting quality digital assets for a diverse global audience, driving incremental bookings and app installs in a data-driven, measurable way. The team supports App & Digital Growth Marketing across prospecting and remarketing, creating and scaling videos, statics, feeds and localised creative concepts across platforms, markets and languages. In simple terms, Performance Marketing Creatives turns growth strategy into high-performing creative work by combining testing, insights, automation and AI to deliver relevant ads at scale.
This is a hands-on role at the intersection of creative strategy, performance marketing, and GenAI‑powered production. You will turn data and insights into creative ideas, test them rapidly, and iterate based on performance.
You will work as part of a broader system that is building a high-velocity, creative engine, where creatives are continuously generated, tested, and optimised at scale. You will drive creative liquidity in a truly customer-centric way across digital channels.
Key Job Responsibilities and Duties:
Translate performance data, user insights, and platform trends into clear, testable creative ideas
Write structured creative briefs and hypotheses (what to test + why)
Define hooks, messaging, and best formats for different audience
Collaborate with designers and marketers to bring creatives to life
Ensure assets meet channel requirements and quality standards
Continuously iterate based on performance signals
Use GenAI tools to generate creative concepts, scripts, and variations
Use GenAI to speed up ideation, production, and testing of multiple creative directions
Experiment with new tools and workflows to improve output quality and speed
Contribute to the cross-channel creative testing roadmap
Help analyse A/B tests across digital channels (e.g. Meta, TikTok)
Identify early signals of performance and recommend next steps
Analyse creative performance data to understand what works and why
Systematically document learnings and apply them to future creatives
Contribute to building a repeatable set of creative best practices
Tag and structure creatives to support better insights and reuse
Contribute to improving workflows for creative generation, testing, and scaling
Collaborate with Product, Engineering, and Creatives to improve internal tools
You consistently produce strong, testable creative ideas
You actively contribute to faster testing and iteration cycles
Your work leads to measurable improvements in creative performance
You effectively use GenAI to increase speed and output quality
You contribute to building a scalable, insight-driven creative system
Qualifications & Skills:
3-5 years experience in creative strategy, performance marketing, or a closely related field
Strong ability to translate data into creative ideas
Hands-on experience with social platforms
Experience using GenAI tools for ideation or production (prompting, iteration, experimentation)
Comfortable working in a fast-paced, test-and-learn environment
Strong collaboration skills across design, marketing, and product teams
Experience working with high-volume creative production or localisation
Hands-on design capabilities
Familiarity with creative testing frameworks and performance metrics
Experience contributing to creative tooling or automation workflows
Benefits & Perks - Global Impact, Personal Relevance:
Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include:
Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave
Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit
Inclusion at Booking.com:
Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.
Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”
We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Application Process:
Let’s go places together: How we Hire
If applicable: Detailed instructions on post-application requirements including any required application materials, deadlines, portfolios, coding challenges, or other assessments as defined by BU or department.
This role does not come with relocation assistance.
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.
