Howspace is a SaaS company in the L&D space, helping organizations run large-scale, meaningful learning and enablement initiatives that actually engage people and lead to impact. We are at an early scale-up stage, close to 10m € ARR mark. We target mid-market corporations and are growing internationally. Our product has proven value in complex customer environments, and we are now at a point where a high-performing marketing engine is essential for our next phase of growth.
We are looking for a strategic and growth-oriented VP of Marketing to build and scale our marketing engine. In this role, you will own inbound and outbound demand generation, brand, product marketing, and communications - ensuring marketing directly contributes to pipeline and revenue. As a key member of our leadership team, you will play a pivotal role in defining our go-to-market strategy and sharpen our positioning to ensure Howspace remains a differentiated market leader.
A global, early-stage scale-up environment with high growth ambitions
A human-centric company culture
Hybrid work environment in Sweden, the Netherlands or Finland
Annual on-target compensation of 140-160k € with 80/20 base variable split
50+ purpose-driven Howspacians working with you to unlock impact through collaborative learning!
Own the overall marketing strategy and annual growth plan aligned with the company targets and strategy
Build and lead a high-performing marketing team focusing on demand generation, digital, brand, product marketing, and content/communications
Scale an inbound engine and targeted outbound programs
Continuously refine the ICP, brand positioning, and company narrative
Manage product marketing, launches, and contribute to sales enablement
Execute integrated campaigns across global regions and channels
Partner with Sales and RevOps to align on pipeline and funnel targets
Manage the marketing budget with a focus on ROI and CAC
Oversee brand presence, PR, and industry analyst relations
Develop customer marketing and advocacy programs for growth
Optimize the marketing tech stack and report on key KPIs
Ensure compliance with relevant regulations in marketing activities
Foster a culture of experimentation, learning, and continuous improvement within the marketing team
Proven track record in building demand generation functions that deliver a qualified pipeline for a B2B Saas sales motion
Pragmatic and creative approach that balances hands-on execution with experimental, data-driven leadership
Deep expertise in brand strategy and integrated growth marketing
Data-driven approach to funnel optimization and reporting
Excellent collaboration skills across functions
Proficiency with modern marketing and sales tools, such as Hubspot
Solid skills in leadership, hiring, and coaching high-performing teams
Excellent storytelling and communication for internal and external use
Ability to translate company goals into clear marketing KPIs
Experience in L&D or HR tech space is a plus
Typically requires 8+ years of B2B marketing experience primarily in sales-led SaaS, with 3-5 years in a senior leadership role (Director/VP) in a mid-market, scaling environment
Fluent skills in English; additional European languages are an advantage
We encourage you to send in your application as soon as possible, as we will go through the applications on an ongoing basis. We value our diverse and inclusive workforce and encourage you to apply even if you don't meet 100% of the listed qualifications, but feel passionate and excited about the opportunity.
