Locations: London, Dordrecht or Berlin – Hybrid Working Model
Application Deadline: Sunday 9 th August 2026
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As Senior Marketing Manager, AI Growth & Partnerships you will be responsible for leading the development and execution of marketing plans that support the growth and adoption of the AI Growth & Partnerships (AIGP) portfolio. This will include identifying , developing and scaling new opportunities at the intersection of research, technology, AI and partnerships.
In this role, you will work closely with the Head of Marketing Strategy Corporate, the VP AI Growth & Partnerships, product leaders, commercial teams and Research Marketing, you will translated business priorities into customer-focused marketing activities and content that drives awareness, engagement, customer acquisition and commercial results.
You will own the end-to-end delivery of marketing programs across the AI Growth & Partnerships portfolio, from planning through execution, performance measurement and optimization, ensuring marketing activities deliver measurable business impact.
You will have strong marketing execution capabilities, excellent content marketing skills, stakeholder management, commercial awareness and the ability to coordinate multiple teams and priorities in a matrix environment.
Come and join a dynamic and customer-focused organisation where your contributions will directly impact client success and company growth!
Lead marketing planning and program delivery
Develop and execute integrated marketing plans that support the growth objectives of the AI Growth & Partnerships portfolio, applying strong m arket intelligence to identify opportunities, customer needs and competitive insights.
Translate business priorities, product innovations and partnership opportunities into impactful marketing programs and campaigns through c reativity , i nnovation , and customer-centric thinking.
Ensure marketing initiatives drive customer acquisition, engagement, adoption, retention and commercial outcomes through a c ustomer-focused approach and a strong commitment to d rive results .
Own the end-to-end delivery of marketing programs and campaigns, including planning, execution, governance, performance measurement and optimization.
Lead Account-Based Marketing (ABM) strategies for priority accounts and partners, leveraging customer insights, m arket intelligence , and a g lobal perspective to increase engagement, pipeline growth and revenue impact.
Track, measure and report on marketing performance, providing insights and recommendations to optimize results, demonstrate business value and continuously d rive results .
Support product launches and partnership marketing
Drive content, sales enablement and digital presence
Develop and manage marketing content that supports awareness, engagement, customer education and product adoption across the AI Growth & Partnerships portfolio, demonstrating exceptional w riting skills .
Partner with subject matter experts, product teams and content specialists to create compelling customer-facing assets, including thought leadership, customer stories, product collateral, blogs, videos, webinars and campaign content.
Lead the development and maintenance of sales enablement materials, ensuring commercial teams have access to current and impactful presentations, product sheets, battlecards, messaging guides, FAQs and customer-facing assets.
Leverage account insights, intent data and customer intelligence to tailor messaging and marketing programs for key target accounts, demonstrating strong c ustomer focused and m arket intelligence capabilities.
Coordinate execution across the research marketing division:
Coordinate delivery across campaign marketing, content marketing, digital marketing, events, communications and marketing operations.
Measure and optimize performance
Enable cross-functional collaboration
Build strong working relationships across Product, Platforms & Solutions, Research Marketing, Commercial and Corporate Affairs teams.
Experience, Skills & Qualifications
Strong understanding of modern marketing disciplines, including demand generation, content marketing, digital marketing, customer lifecycle marketing and performance measurement.
University degree in Marketing, Business, Communications , a related fiel d or equivalent demonstrable experience.
Note for candidates in the Netherlands: As per our local policy, please be aware that this role will be open only for internal candidates within the first 2 weeks. Afterwards, external applications will be progressed.
At Springer Nature, our mission is to be part of progress – and that begins with inclusion: of people, perspectives, and ideas. We believe that diverse perspectives drive progress, and we are committed to creating an environment where people and ideas can flourish. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion. If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us at [email protected] so we can make all necessary accommodations.
For more information about career opportunities in Springer Nature please visit https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers/
Job Posting End Date:
10-08-2026
