Overview:
Our clients are garden centre owners and managers running complex, seasonal businesses. They need a partner who understands their world — not just a contact who processes requests.
As Account Manager, you will own a portfolio of Dutch and Belgian clients, driving retention, growth and satisfaction across our digital marketing and SaaS services.
You are responsible for managing and growing a portfolio of garden centre clients across the Netherlands and Belgium. The primary focus is long-term customer success, retention and account growth — ensuring clients get maximum value from GSI's platform and services while identifying opportunities to expand the partnership.
Responsibilities:
Account Management & Customer Success
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Own a portfolio of garden centre clients — primary point of contact across service delivery, strategy and upsell
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Build lasting relationships at both operational and decision-maker level
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Proactively monitor client satisfaction, churn signals and growth opportunities
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Conduct regular business reviews and translate performance data into actionable recommendations
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Manage contract renewals and develop account plans for key clients
Advisory & Digital Services
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Advise clients on the right combination of services: websites, e-commerce, content, SEO and email marketing
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Help clients define and improve their digital strategy — seasonally aware, commercially grounded — and challenge them constructively when a different approach would serve them better
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Translate client goals into briefs for internal content, product and development teams
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Share market trends and best practices from within the horticultural sector
Internal Collaboration & Coordination
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Onboard new clients smoothly in partnership with project management and development teams
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Represent client needs internally — ensuring teams have the right context to deliver strong outcomes
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Escalate risks or bottlenecks early and help find practical solutions
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Attend industry trade events and build face-to-face relationships with key stakeholders
Skills / Experience / Knowledge / Minimum Criteria:
Must-Haves
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Fluent Dutch (essential) and working English for internal and UK client communication
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2–4 years in account management, client success or commercial roles in digital marketing, SaaS or B2B services
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Strong relationship builder — trusted by clients, credible with senior stakeholders
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Commercial instinct: you spot opportunities and move them forward without being pushy
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Structured and organised — able to manage a busy client portfolio without things slipping
Nice to Have
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Affinity with horticulture, retail or lifestyle — our clients notice the difference
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Experience with digital platforms, CMS, e-commerce or loyalty solutions
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Background in a seasonal or SME-focused client environment
Competencies
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Relationship-driven — clients trust you and come to you proactively
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Commercially aware — you spot growth opportunities and act on them without being pushy
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Organised and reliable — your portfolio runs smoothly because you stay ahead of it
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Seasonally attuned — you understand the rhythm of garden retail and plan accordingly
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Collaborative — you represent your clients internally as well as you represent GSI externally
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Curious and growing — you ask the right questions and keep developing your digital knowledge
What to Expect
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A client-facing role in a specialist international market with genuine depth
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Real ownership of important client relationships — you are the face of GSI to your portfolio
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Close collaboration with content, product, development and commercial teams
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Opportunities to attend trade fairs and client events across NL, BE and occasionally UK
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Room to help shape account management processes as the team grows
Why Grow With GSI?
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Salary: €40,000–€50,000 gross per year (based on experience) + performance incentive
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25 days annual leave (full-time basis)
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Hybrid working: 60% office (Halfweg) / 40% home — output over presence
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Travel to clients, trade fairs and events across NL, BE, UK, and Ireland
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Training and professional development budget
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Informal, direct team culture — short lines, genuine ownership
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Access to Haymarket Media Group's international network, events and editorial expertise
About Green Solutions International
Green Solutions International (GSI) is a leading digital marketing and SaaS platform company serving garden centres across the Netherlands, Belgium, United Kingdom, Ireland, and Canada. We are a joint venture between Haymarket Media Group and Green Solutions GmbH (Germany), combining editorial excellence with deep horticultural industry knowledge to help garden centres grow in the digital era.
We are currently at a pivotal moment: investing in our platform, rebuilding our team, and scaling our international ambitions. This is a rare opportunity to join a company with genuine market leadership and significant room to grow.
When applying, please confirm that you are entitled to work in the UK — this is a system requirement and does not affect your eligibility. This role is based in the Netherlands and open to candidates entitled to work in the NL.
