As a senior member of the design team, this role not only owns key product areas but also mentors designers, influences cross-functional stakeholders, and contributes to the long-term evolution of the brand’s product offering.
Key Accountabilities
Category Leadership & Product Ownership
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Lead the design and development of the loungewear category from concept to final execution
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Define seasonal direction and ensure cohesive, elevated collections across all drops
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Deliver innovative designs that balance creativity, comfort, functionality, and commercial viability
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Own category performance, ensuring alignment with price architecture, margin targets, and business goals
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Identify opportunities for category growth, new product concepts, and innovation
Consumer, Trend & Market Insight
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Drive deep understanding of the Hunkemöller customer, with a focus on lifestyle, comfort, and evolving homewear trends
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Translate macro trends, cultural insights, and competitive analysis into forward-looking product concepts* Monitor sell-through, customer feedback, and competitor activity to continuously refine design direction
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Anticipate shifts in the loungewear market and position the brand ahead of trends
Brand DNA & Creative Direction
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Act as a key guardian and evolver of Hunkemöller’s brand identity within the loungewear category
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Lead the creation of seasonal narratives, mood boards, and design concepts
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Elevate storytelling through cohesive collections that resonate emotionally with the customer
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Ensure consistency and innovation across materials, silhouettes, colors, and detailing
Commercial & Strategic Impact
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Design with a strong understanding of commercial drivers including margin, volume, and sell-through
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Partner closely with Buying and Merchandising to align product strategy with business objectives
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Use data, insights, and post-season analysis to optimize future collections
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Balance long-term brand building with short-term trading opportunities
Cross-Functional Leadership & Influence
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Lead collaboration across Design, Buying, Technical Development, Sourcing, and Marketing
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Clearly communicate vision, concepts, and design intent to stakeholders at all levels
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Influence decision-making to ensure alignment on product direction and execution
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Mentor and support junior designers, fostering a high-performing and creative team environment
Design Execution & Technical Excellence
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Deliver high-quality sketches, technical drawings, and detailed product specifications
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Oversee fit sessions and ensure excellence in fit, comfort, and construction
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Lead fabric, trim, and color development in alignment with category direction
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Ensure all products meet quality standards and reflect premium design execution
Speed, Agility & Process Leadership
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Operate effectively within fast-paced seasonal calendars and multiple product drops
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Respond quickly to trading performance and emerging opportunities
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Drive continuous improvement in design processes, tools, and ways of working
- Champion efficiency while maintaining high creative standards
Required Experience & Skills
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Minimum 8+ years of experience in fashion design, with strong experience in loungewear, intimates, or adjacent categories
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Proven track record of owning and growing a product category in a commercial fashion environment
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Strong portfolio demonstrating creative leadership, innovation, and commercial success
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Deep expertise in:
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Product construction, fabrics, and garment engineering
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Trend forecasting and consumer behavior
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End-to-end product development processes
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Strong understanding of the balance between brand storytelling and commercial performance
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Experience working in a fast-paced, international retail or omni-channel environment
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Excellent communication, presentation, and influencing skills
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Experience preffered in CLO3D and AI mindset, Adobe Creative Suite and PLM systems
What we offer
25 days of annual leave, with the option to buy or sell up to 4 additional days
Hybrid work model, combining office and remote working
Possibility to work from abroad for up to 2 weeks per year
An international work environment, working with teams across different countries
Travel allowance to support commuting costs
Access to the Hunkemöller Academy for professional development
25% employee discount on all Hunkemöller products
Please note: We take care of our recruitment directly at Hunkemöller. For this reason, we kindly ask agencies not to reach out, and applications sent by email cannot be considered. If you’re interested in this role, we’d love to receive your application via our official career channels.
