What’s the role?
We're looking for a Senior Manager of B2B Social Media to own Bilt's presence on Twitter, LinkedIn, and other B2B-facing platforms — and to shape the public voice of our key leadership. This is a high-trust, high-visibility role for someone who is genuinely obsessed with what's happening in the world: the news cycle, emerging technology, AI, and the forces reshaping how people live and work.
You're the kind of person who wakes up with opinions. You're always on these platforms. You see a headline and immediately know what angle we should take. You know what the fintech, real estate, and hospitality crowds are talking about. You think deeply about where AI and technology are taking the world, and you can translate that into content that makes Bilt feel like it's three steps ahead.
In this role, you will…
- Own Bilt's B2B Social Presence
- Manage and grow Bilt's Twitter and LinkedIn channels with a focus on B2B audiences: property owners, operators, partners, and industry stakeholders
- Develop and execute a content strategy that positions Bilt as an innovative, forward-thinking force in the rewards, real estate, and fintech space
- Create and publish content across formats - written posts, threads, short-form video, graphics - that reflects Bilt's unique voice and POV
- React to and comment on relevant news, industry trends, and cultural moments in a way that reinforces Bilt's narrative
- Amplify product launches, announcements, and milestones to maximize reach and impact with B2B audiences
- Maintain a content calendar and publishing cadence across platforms, balancing planned content with timely, reactive moments
- Content Creation and Production:
- Write and edit high-quality content across formats: short-form posts, long-form LinkedIn articles, video scripts, captions, and more
- Oversee or produce short-form video content for social, including coordinating shoots, directing on-screen talent, and managing post-production for social formats
- Maintain a consistent, compelling brand voice across all content that feels human, confident, and ahead of the curve
- Partner cross-functionally with marketing, product, comms, and design to ensure social content aligns with broader company moments and campaigns
- Drive Executive Thought Leadership:
- Manage social channels for select senior leaders, including drafting posts, responding to comments, and actively engaging in relevant conversations on their behalf
- Develop and maintain a thought leadership strategy that reflects our authentic voice while pushing Bilt's broader narrative forward
- Join internal meetings, events, and offsites to capture content - filming, identifying moments, and ensuring there's always a pipeline of material to work with
- Build and manage content calendars, coordinating closely with schedules and key business moments
- Identify commentary opportunities - product announcements, industry reports, news cycles - where executive voices can add timely perspective
In terms of qualifications, we’re seeking:
- 5–7 years of experience in social media, content strategy, or thought leadership, ideally at a high-growth startup, fintech, or consumer brand where you were setting the agenda, not following one
- You are very online. Twitter and LinkedIn are tabs you never close. You understand the culture of each platform natively and know how to build an audience, not just broadcast to one
- A news obsessive - you read widely, across tech, finance, policy, and culture, and you have sharp instincts for reactive content: when to jump in, what angle to take, and when to stay quiet
- Deep fluency in AI and emerging technology
- A strong, versatile writer who can shift between brand voice and executive voice without losing what makes either one compelling
- Highly organized with the ability to juggle multiple content calendars, stakeholders, and competing deadlines without losing the thread
Benefits:
- Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program.
- Medical Insurance (for you and your loved one) - We offer a variety of different subsidized medical plans (with dental and vision), including a free HDHP with a company-sponsored HSA contribution. We have you covered from Day 1.
- Wellness Benefits - Enjoy a One Medical Membership, Wellhub (Gympass) Access, family planning programs and more, on us.
- 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
- Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
- UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for yourself as often as you need it.
- Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
- Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.
At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt’s salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.
We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.
Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.
The salary range for a Senior Manager, B2B Social Media is $100,000 - 130,000 and will be eligible for equity and an annual performance-based bonus.
