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Performance Marketer (B2B Software / SaaS)

SERgroup Holding International GmbH
Groningen

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Vacaturegegevens

Kwalificaties

Power BI
Salesforce
Engels
Analytisch vermogen
B2B
Google Ads
Communicatieve vaardigheden
Marketing

Volledige vacaturetekst

Performance Marketer (B2B Software / SaaS)

in Vollzeit

We’re looking for a results-oriented Performance Marketing Specialist to take the lead on paid search and video campaigns that drive qualified pipeline and measurable revenue growth.
You’ll own end-to-end performance across Google Ads, Microsoft Ads, and YouTube — turning insights into action through data, experimentation, and strategic budget allocation.

Groningen

What you'll Do.

Own performance strategy and execution across search, display, and video channels (Google Ads, Microsoft Ads, YouTube).
Manage and optimize budgets strategically, ensuring investment efficiency and alignment with ROI and pipeline goals.
Plan full-funnel paid tactics — from MQL generation campaigns to remarketing and retargeting sequences.
Set up rigorous testing frameworks (A/B experiments, creative testing, bid strategy validation) to accelerate learnings and performance.
Partner with content, analytics, and campaign teams to align messaging, offers, and intent targeting.
Implement robust measurement frameworks using GA4, Looker Studio, and CRM data to improve attribution accuracy.
Report on performance marketing KPIs — including ROAS, CPL and pipeline contribution — with actionable recommendations.
Use AI tools, like Claude or GPT, to automate campaign creation, optimize bidding, run structured testing, and generate actionable performance insights.
Stay on top of SEM and performance marketing trends, tools, and AI-driven optimization techniques.

What You Bring.

2+ years of experience in performance marketing in a B2B enterprise SaaS environment.
Proven record of managing budgets with a focus on ROI and efficiency.
Hands-on experience running and optimizing Google Search, Display and Youtube campaigns; Microsoft Ads campaigns experience a plus.
Sound understanding of the lead-to-pipeline process and marketing attribution models (multi-touch, data-driven).
Analytical thinker comfortable with reporting in tools such as Google Analytics, Looker Studio, PowerBI and Salesforce.
Ability to translate campaign insights into strategic growth opportunities.
Excellent communication skills and collaborative mindset across teams and time zones.
Fluent in English; data-savvy, curious, and proactive.

Stephanie Kniesel
Recruiting Doxis

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Tel.: +49 228 90896-0

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marketer vacatures in groningen (provincie)