Chief Marketing Officer (CMO)
Building on our €1,000,000 pre-seed investment from our investors in the Netherlands, Germany, and Türkiye, we are assembling a world-class leadership team to create the most successful startup Europe has seen in the manufacturing industry. We are now hiring the person who will define how the world sees Rototip.
Interested in joining a dynamic team comprised of people who back-packed across South America for months, played music on stage to tens of thousands of people, or got stranded in an African forest after a particularly heavy rain? This might be an opportunity not to miss — for those who dare.
With its unique business model, Europe's fastest-growing industrial sourcing platform & manufacturing marketplace rototip.com is hiring a Chief Marketing Officer to lead all marketing efforts and build a brand that becomes synonymous with fast, reliable, and intelligent manufacturing. This is a rare seat at the table: you will shape strategy, run execution, and have a direct line to the CEO with the freedom to build the function your way.
If you love the intersection of B2B growth, digital platforms, and industrial innovation — and you thrive in an environment where decisions move fast and ownership is total — you're going to like what you read below.
The Role
As CMO, you will own the full marketing function: brand, demand generation, content, product marketing, and growth. We have our Senior Marketing Specialist (already on board) and you'll be scaling the team as the business grows. You will set the marketing strategy, run the campaigns, and be accountable for the pipeline you hand to Sales.
This role reports directly to the CEO.
Qualifications
Must-have:
Proven B2B marketing leadership: Track record of owning a marketing function — ideally at a startup or scale-up — from strategy through execution. You have built pipelines, not just brand decks.
Demand generation expertise: Deep hands-on experience across the full funnel — SEO/SEM, paid social (LinkedIn, Google), email, and outbound content — with a bias toward what drives MQLs and revenue.
Performance marketing fluency: You speak CAC, ROAS, conversion rates, and cost-per-acquisition natively. You make budget decisions based on data, not instinct alone.
HubSpot mastery: Solid command of HubSpot CRM and marketing automation. You can build, measure, and improve a lead nurturing engine without outside help.
Near-native English: This is a global role serving customers across Europe and North America. Written and verbal communication must be excellent.
Startup DNA: You are comfortable doing things yourself. At seed stage, the CMO is also the campaign manager, the copywriter, and the analyst when needed. No hand-holding; high ownership.
Cross-functional collaboration: Ability to work tightly with Sales, Product, and Customer Success to align messaging, share pipeline intelligence, and close the feedback loop.
Nice-to-have:
Experience marketing a marketplace or an industrial sourcing platform
Familiarity with manufacturing, engineering, or industrial B2B verticals — or a demonstrated ability to learn technical domains quickly
Experience managing and mentoring junior marketers and scaling a marketing team almost from scratch
Track record of managing €200k–€1M+ annual marketing budgets with strong ROI
Experience with brand positioning and international go-to-market across multiple European markets
Multilingual skills (Dutch, German, French, or Nordic languages are a plus)
Experience or strong interest in growth hacking and marketing automation (Apollo.io, Lemlist, LinkedIn Sales Navigator, and similar)
Residency in the Netherlands
What You'll Do
Define and own the brand: Develop Rototip's positioning, messaging, and visual identity to stand out in a competitive European market
Build and run the demand engine: Design and execute multi-channel campaigns (paid, organic, outbound, events) that generate a consistent, qualified pipeline for the sales team
Lead and grow the marketing team: Directly manage the Senior Marketing Specialist; hire and develop additional team members as budget and growth allow
Drive product marketing: Translate Rototip's platform capabilities and manufacturing expertise into compelling content that resonates with engineering and procurement personas
Own the marketing budget: Allocate and optimize spend across channels; report clearly on ROI and pipeline contribution to the CEO and investors
Partner with Sales: Align on ICP definitions, MQL criteria, and content needs; ensure smooth handoffs and a tight marketing-to-sales feedback loop
Track and report: Build dashboards that give the leadership team real-time visibility into marketing performance, pipeline health, and channel efficiency
Represent Rototip: Speak at industry events, build relationships with key media, and grow Rototip's thought leadership in manufacturing and industrial tech
What’s in it for you?
A competitive salary
Equity participation — you're joining at the ground floor
Direct access to the CEO and genuine influence over company direction
Hybrid and flexible working — work from home with the option to work from our offices in the Netherlands
Full ownership of a marketing function you build from scratch
20 days paid leave per year
An entrepreneurial, multicultural team spread across Netherlands, Denmark, Poland, and Turkiye
Although we're looking for someone who has all the qualifications listed above, we'd still encourage you to apply even if you miss one or more. In that case, please tell us in your application how you plan to close those gaps — or how else you'd help Rototip win.
About Rototip.com
Serving customers in Europe, Asia, and the Americas, Rototip.com is a digital platform — with its own workshops in multiple European countries — connecting companies that need manufactured goods with factories that can produce them using a wide range of manufacturing technologies. Headquartered in the Netherlands and founded in 2021, Rototip is an equal opportunity employer building the digital infrastructure that connects modern companies with top-tier factories, ensuring quality and speed without borders.
