At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.
As Vitamin Well, Barebells, and NOCCO continue to grow in the Benelux market, we are strengthening our organisation to support the next phase.
We are now looking for a Head of Social Marketing to lead marketing across the Benelux region, using social media as the primary driver and shaping how our brands grow through communities, collaborations and activation.
As Head of Social Marketing Benelux, you will drive the growth and brand presence of Vitamin Well, NOCCO, and Barebells in the markets. This is a social-first role for someone who understands how to build relevance in lifestyle-driven brands and translate that into impact. You are responsible for the full marketing scope in Benelux, with social as the core driver, supported by events and activation.
You will lead and develop the local social marketing team, strengthening current capabilities while scaling and adapting the team in line with the continued growth of the Benelux market.
You will lead the implementation of the global social strategy and translate it into locally relevant plans and actions. Everything from direction and planning, to content, publishing, and performance, ensuring our brands remain relevant and commercially strong across platforms.
You will work within global brand direction and frameworks, with ownership of how campaigns and launches are executed and developed in the Benelux market. The role is based at our Benelux hub in central Amsterdam and reports directly to the Managing Director Benelux.
In this role you will
Full responsibility for team structure, priorities, and scope across social, content, community and activation
Set clear ways of working and raise the level of output as the market grows
Keep social at the core of campaigns and communication
Translate global strategies into locally relevant, social-first execution
Define how our brands are represented across platforms and in culture
Identify and act on opportunities across organic and paid social
Continuously develop formats, platforms, and creator collaborations
Lead planning, production, and publishing across relevant platforms
Ensure content is audience-focused and platform-native
Shape paid social direction in collaboration with performance and DTC
Be accountable for engagement, reach, growth, and conversion
Turn performance insights into clear actions and improvements
Ensure social contributes to both brand building and commercial results
Connect social with events, partnerships, and retail execution
Execute campaigns and launches with strong local relevance
Build brand presence through activation, collaboration, and community
Responsibility for how Vitamin Well, Barebells and NOCCO grow in the Benelux market
A role where decisions are yours to make and act on
Direct collaboration with global teams, with clear local ownership
A fast-paced environment with high expectations on output and impact
You are a social-first marketing professional with a strong understanding of how brands grow through content, platforms, and communities. You combine hands-on experience with a commercial mindset and a clear sense of what strong brand presence looks like. You are confident deciding what to push, what to change, and what to stop.
You are comfortable leading a team and setting direction, while staying close enough to the work to ensure quality and relevance.
You are socially and culturally aware, with a strong understanding of how brands should show up across channels, especially in social media and digital — and how to collaborate and partner with specialists and creators to make it work.
5+ years of experience within social media, marketing, or brand activation, ideally in FMCG, lifestyle, or sports, with ownership of campaigns or channels
Strong hands-on experience with social media platforms such as Instagram and TikTok, including campaigns, collaborations, and content direction
An existing network, or proven ability to build relationships, within fitness, lifestyle, or relevant communities
Ability to prioritise and create impact in a fast-moving environment with limited resources
Experience leading or guiding a team, with a clear and pragmatic leadership style
Strong communication skills and ability to collaborate across teams and functions
Fluency in English and Dutch
We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.
Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.
