At Align Technology, we are transforming smiles and changing lives through innovation. As the global leader in clear aligner therapy with Invisalign®, and pioneers in digital dentistry through iTero® and exocad®, we are redefining the future of oral health. Our commitment to clinical excellence, cutting-edge 3D printing technology, and global reach positions us at the forefront of the dental industry.
We are seeking a strategic and results-driven Sr. Practice Development Manager to drive growth and adoption of Align Technology’s solutions—including Invisalign® and iTero®—across both General Practitioner (GP) and Orthodontic (Ortho) channels. This role is pivotal in enabling dental practices to digitize workflows, enhance patient engagement, and accelerate business performance through strategic collaboration, training, and execution excellence.
This position is located in Madrid or Amsterdam.
As Practice Development Manager, you will:
- Design and implement cross-channel practice development initiatives that align with Align’s strategic priorities.
- Drive adoption of digital workflows and tools (e.g., iTero® scanners, Smile Concierge) to support practice digitization and patient conversion.
- Collaborate with local marketing and sales teams to deliver best-in-class customer service and premium treatment experiences.
- Achieve monthly, quarterly, and annual sales targets for both GP and Ortho channels.
- Establish and nurture relationships with certified and non-certified doctors to expand case potential and market penetration.
- Conduct product demonstrations, training sessions, and strategic planning workshops to support practice growth.
- Monitor the competitive landscape and provide actionable insights to marketing and commercial teams.
- Engage with dental labs, societies, and key opinion leaders (KOLs) to build influence and drive referrals, especially within the GP segment.
- Partner with cross-functional teams (e.g., Marketing, Commercial Excellence, Customer Success) to ensure cohesive execution.
We’re looking for a commercially minded leader who thrives in a fast-paced, innovation-driven environment. You are passionate about enabling practice growth and delivering measurable results.
You bring:
- Bachelor, Master’s degree in Business, Marketing, Dentistry, or a related field; MBA preferred.
- 4–10 years of experience in sales, business development, or practice management within the dental or medical device industry.
- Proven track record of driving growth and managing cross-channel initiatives.
- Strong communication, analytical, and strategic planning skills.
- Experience with capital equipment sales and digital solutions is a plus.
- Fluent in English
Complementary Skills
At Align, we value bold thinking, collaboration, and continuous innovation. You’ll thrive in this role if you:
- Demonstrate strategic agility and execution excellence.
- Maintain a customer-centric mindset with a focus on delivering premium patient experiences.
- Influence without authority and lead cross-functional teams.
Impact:
This role will be instrumental in accelerating the digital transformation of dental practices across EMEA. The successful candidate will empower practitioners to deliver superior patient care, drive adoption of Align’s innovative solutions, and strengthen Align’s leadership in both the GP and Ortho channels. By fostering collaboration and championing best practices, you will help shape the future of dentistry—one practice, one patient, one smile at a time. you:
Your growth and well-being:
At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:
- Health and well-being programs to keep you thriving in both body and mind.
- Employee-exclusive discounts on Invisalign products.
- Learning opportunities through online learning resources and support for your individual development plans.
- Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.
Discover Align:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well-being?
Explore Align's culture here!
Want to discover more about exocad and Cubicure? Click on their names for additional information.
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Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
