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Salary: Gross monthly salary between EUR 5,994 and EUR 8,563 (scale 10) for a 36-hour work week.
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Extras: a thirteenth month, 8% holiday allowance, and a 10% Employee Benefit Budget.
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Development budget: EUR 1,400 development budget per year for your growth and development.
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Hybrid working: a balance between home and office work (possible for most roles).
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Pension: decide for yourself the amount of your personal contribution.
Or view all our benefits.
Make a difference to yourself, our clients and society
by building a consistent, client-led global content operating model that increases the visibility, authority and discoverability of Rabobank across channels, for both people and AI systems.
Rabobank is looking for a strategic Global Content & Editorial Lead to strengthen how we plan, govern, create, distribute and measure content across the Wholesale & Rural businesses.
This role is about building momentum and structure. You will drive a consistent, client-led content approach across our global channels, increase Rabobank’s visibility, authority and discoverability, and ensure our content is findable, trusted and used by both human audiences and AI systems.
You will work closely with regional marketing teams, RaboResearch and W&R Products, acting as the central editorial and content strategy lead across channels such as rabobank.com, LinkedIn and other relevant platforms.
This is a senior manager’s role with global scope, combining strategy, execution, editorial governance, content operations and strong stakeholder management.
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Build a consistent global editorial rhythm that improves quality, focus and trust.
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Increase the share of expert content that is discoverable and reused by clients and AI assistants.
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Amplify research and product insights into measurable engagement and new business opportunities across global channels.
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Build a scalable content operating model that brings structure, ownership and consistency across regions and domains.
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36 hours per week.
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W&R serves 18,000 clients per day.
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W&R has sector experience in Food & Agriculture, Energy Transition, High Tech & Digital, Transport & Mobility, and Construction & Real-Estate.
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W&R has over 10,000 employees active in 24 countries, 4 regions.
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Rabobank has 9 million customers worldwide.
1. Drive global content strategy and distribution
Own and drive consistent, client-led content distribution aligned with the global brand strategy and W&R growth agenda. Ensure content is structured and optimized for both human audiences and machine discovery (SEO, AEO, GEO), strengthening visibility, authority and discoverability across channels.
2. Lead editorial governance and channel orchestration
Own the editorial engine of global channels, including Rabobank.com and LinkedIn. Coordinate and guide regional content colleagues within a shared editorial model, ensuring quality, prioritization, discipline and scalable content flows across regions.
Develop shared planning tools, editorial standards and content playbooks that help teams work in a consistent and effective way.
3. Act as strategic content partner for RaboResearch and W&R Products
Act as primary point of contact and advisor for RaboResearch and W&R Products. Translate insights into impactful marketing and content opportunities, challenge and prioritize where needed, and take ownership for execution and amplification across global channels.
Ensure expert content is turned into clear, trusted and reusable content that supports the W&R growth agenda.
We believe in the power of differences. It is precisely by combining people’s differences that we become an even better bank. We are curious to see what you will add to our team of Marketing & Communications at Wholesale & Rural.
“This role is key to making our brand visible in the market. I am looking for someone who ensures our content is found and used by AI, builds trust with our human audiences, and brings structure and ownership to how we work together.”
Yvette van Braam Morris Global Head of Wholesale & Rural Marketing & Communications
The 7 people of Marketing & Communications at Wholesale & Rural strengthen how we create, structure and distribute content across the Wholesale & Rural business. Collaboration is our way of working: as one passionate team within Rabobank.
You will report directly to the Global Head of W&R Marketing & Communications and join a small, high-performing team of experts. We work closely together, keep things simple, and bring a smile to how we get things done.
For us, your development and that of society go hand in hand. That is why we want to invest in you and work together to create a better world. We summarize this in one sentence: “At Rabobank, you work on yourself and the world around you simultaneously.”
This is reflected in your development budget, our hybrid work environment, and a good work-life balance. You can also work on banking matters for our personal and business clients, as well as on social issues such as the food and energy transitions.
Why everyone is welcome at Rabobank
At Rabobank, we are working toward a culture where everyone feels welcome. We value our differences and use them to collaborate more effectively and make better decisions. We do this step by step, paying attention to what is going well and to the areas where we can continue to improve. By being open to different perspectives, we are creating an environment where colleagues feel heard. That helps us build an organization where people enjoy working—and where we truly understand and serve our customers.
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Master’s degree in Marketing, Communications, Journalism or a related field.
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10+ years of experience in B2B content marketing, editorial strategy, editorial operations, content operations, digital marketing or communications.
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Strong expertise in content strategy, editorial planning, channel governance, content operating models and digital distribution.
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Able to proactively take ownership of complex initiatives and drive progress in a matrix environment.
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Strong stakeholder management skills; able to align, challenge and hold the line with senior stakeholders.
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Excellent communication skills in Dutch and English, with the ability to turn complex expertise into clear, client-led content.
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Experience managing external agencies and co-creating high-quality, on-brand content.
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Comfortable managing budgets, priorities and resources in a structured and transparent way.
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Data-driven and outcome-oriented, using insights to steer content decisions and demonstrate impact beyond traffic alone.
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AI- and future-ready: able to optimize content for both human and machine audiences (SEO, AEO, GEO) and leverage GenAI to increase efficiency while safeguarding quality and credibility.
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Brings structure, discipline and energy; able to build and sustain an editorial rhythm over time.
Applications for the Global Content & Editorial Lead vacancy at Rabobank will remain open until we have received a sufficient number of suitable candidates. We would love to receive a creative application.
For this role, we do not ask you to submit a cover letter. Instead, we ask all candidates the same three questions to see how well your profile matches the position. Please take sufficient time to answer these questions and make sure to explain your choices; together with your CV, this is the only information we will use to assess you in this round. Please use a maximum of 250 words per question and provide no more than two examples per question. The questions are listed below:
1. What attracts you most to the Senior Manager Global Content Marketing (Wholesale & Rural) role, and why are you the right fit? Please illustrate your answer with one concrete example where you (a) built a client-led content approach and (b) achieved measurable impact through digital channels (e.g., website and/or LinkedIn), including how you measured success.
2. Tell us about a time you turned a complex insight (e.g., research, product expertise, or thought leadership) into a creative, distinctive content concept. What was your “big idea”, which formats and channels did you use, and how did you safeguard brand quality and credibility, optionally including how you used GenAI responsibly?
3. Describe a situation where you built or significantly improved a scalable content operating model (editorial governance, planning, workflows, quality standards, prioritisation) in a matrix and/or international environment. How did you align stakeholders, what did you put in place, and what changed as a result (e.g., speed, consistency, visibility, performance)?
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If you are invited for an interview, you will have the opportunity to discuss substantive questions about this role with Yvette van Braam Morris, Global Head of Wholesale & Rural Marketing & Communications via [email protected].
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Questions about working at Rabobank and the procedure? Lonneke Boelens, Recruiter, via [email protected].
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Please note that we only consider applications submitted through our recruitment system; applications sent via email will not be processed.
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For this role, we are specifically looking for candidates who are already living in the Netherlands.
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If you are invited for an interview, Bo, our virtual assistant, will contact you via SMS and email to schedule the interviews. Interviews will be conducted in both Dutch and English.
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You can find answers to frequently asked questions here.
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Assessments will be part of the application process.
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A reliability assessment is a part of the procedure.
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We respect your privacy.
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