UNIQLO is a leading brand of th e Fast Retaili ng Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price .
We are currently recruiting a Digital Marketing Manager for the Netherlands with an additional focus on Martech Optimisation for Europe. This role will be based in Amsterdam b ut sit within the wider European Digital Marketing team, and so there will be frequent travel to London and other EU locations. You will be reporting into the Head of Digital Marketing for Europe and working closely with the Dutch Brand and PR teams, EU and Global IT/Data teams, Global HQ, digital agencies and Site Operations teams at an EU and global level.
This is an opportunity for someone with both strong Digital Marketing and M arTech experience to take ownership of digital marketing for the Dutch market while leading technical marketing operations , attribution, reporting and measurement infrastructure at EU level. This dual-focus role combines hands-on channel management with attribution, tracking, data integration and dashboarding expertise to help drive e-commerce growth, new customer acquisition and omni-channel performance across Europe.
What you will be responsible for :
Own ing end-to-end digital performance marketing for the Netherlands across PPC, Paid Social, Affiliates, SEO and Display, driving traffic, revenue, new customer acquisition and return on investment.
Plan ning , execut ing and optimis ing full-funnel campaigns across awareness, consideration and conversion, ensuring alignment with local market priorities and omni-channel customer journeys.
Lead ing EU-level marketing measurement and attribution frameworks, including tracking governance, dashboards, tagging, data quality, feed management and performance reporting infrastructure.
Identifying opportunities to improve digital performance through testing, analytics, automation and innovation, while staying ahead of platform developments and industry trends.
Skills, Experience and Attributes:
Strong technical marketing expertise , including experience with Google Tag Manager, Big Query, GA4, attribution platforms, server-side, pixels, event architecture, data layers, dashboarding tools (Funnel.io, Data Studio, etc) and product feed management.
Demonstrated experience building and improving measurement infrastructure, including attribution models, event tracking, data layers, dashboards and marketing data pipelines.
Confide nt working cross-functionally with IT and Data teams on technical implementations, integrations and automation, with a solid understanding of structured data, tagging and measurement concepts - you are not necessarily a developer, but you understand code and can work with structured data formats (JSON), basic SQL, and scripting concepts
Passion for working at the intersection of data, marketing technology, and automation; genuine interest in e-commerce, digital marketing innovation, and technical problem-solving
Excellent communication, stakeholder management and project management skills, with the ability to manage multiple priorities in a fast-paced, international environment.
Commitment to Inclusion and Data Protection
UNIQLO is an inclusive employer, and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation, disability or other characteristics.
We are dedicated to safeguarding your privacy and personal information; please refer to our privacy policy for details on our recruitment process.
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