At SGL, we do not just grow grass; we cultivate the perfect pitch for the Champions League, the World Cup, Wimbledon, and the world’s biggest stadiums. Since developing our revolutionary turf optimization system in 2002, we have become the market leader in sports turf technology, supporting grounds teams in over 600 stadiums worldwide. Our technology helps clubs grow and maintain world-class playing fields through innovations such as smart lighting, IoT sensing, and our autonomous UV-C robot platform. With an international team of more than 70 passionate specialists, we continue to push the boundaries of professional sports turf innovation.
Working at SGL means playing in the Champions League. Our team thrives in a culture where collaboration, innovation, and personal development go hand in hand. We encourage learning, sharing ideas, and taking ownership of your work, so every team member can make an impact. Great work comes from great teams – from Friday drinks and table tennis to team outings that bring colleagues from across the globe together, we make sure there is plenty of fun and connection. At SGL teams’ bond in ways that matter to them!
We are seeking an experienced and visionary After Sales Manager to lead our post-sales service department for both digital and hardware products. For the digital products, you are responsible for the software platforms and connected products. This role will oversee the full customer lifecycle experience after purchase, ensuring seamless digital service delivery, connectivity uptime, and customer satisfaction. You will be working with 2 (new hire) digital colleagues. These colleagues are responsible for 1st line support and will be responsible to help customers, by engaging with 2nd line and 3rd line support.
In addition to the digital products, this position will oversee the hardware products like lighting units and UVC robots, including ensuring alignment between digital and hardware support functions and delivering a unified, high-quality customer experience across all product lines. You will be working with the 1st line digital, service coordinators, service admin and the service technicians.
- Develop with the Commercial- and Operations team the global after-sales service strategy for digital and hardware products.
- Oversee the integration of hardware and digital service operations to deliver a cohesive customer experience.
- Lead continuous improvement initiatives using service analytics, customer feedback, and performance KPIs.
- Manage and mentor your colleagues which are part of the After Sales team.
- Define SLAs, escalation procedures, and service quality metrics for both digital and hardware products.
- Collaborate with the Product team (Engineering), and Commercial team to shape service requirements and provide input for improvements.
- Ensure effective coordination between customer support (digital and hardware), field service engineers, and the software team.
- Oversee digital tools for ticketing, remote diagnostics, and predictive maintenance.
- Ensure a customer-centric approach in all service processes.
- Handle major incident resolution and act as the escalation point for complex customer issues.
- Use analytics to monitor service performance and drive data-driven decisions.
- Produce regular reports on service KPIs, uptime, and customer satisfaction.
- Manage service budgets and cost optimization without compromising customer satisfaction.
We are looking for a team player who brings real value to our team team. Our work culture is open, informal, and friendly, even when working under tight deadlines. We need someone who is proactive, adaptable, and has a practical and pragmatic mindset, with a passion for technology and/or sports.
- Bachelor’s or Master’s degree in Engineering, IT, Business Administration, or related field.
- 7+ years of experience in after-sales, customer support, or service operations roles, including digital product experience in a B2B automotive or agricultural industry.
- Proven track record managing cross-functional digital and hardware teams.
- Strong understanding of digital platforms, cloud services, and connected device ecosystems.
- Experience in service transformation, automation, or digitalization projects.
- Excellent command of English, speaking Dutch is a plus.
At SGL, you’ll join an ambitious team in a dynamic international work environment, developing innovative and unique products used worldwide. This is a role with high responsibility, room for personal growth, and a great working atmosphere.
- A challenging international working environment.
- A versatile role in a young and ambitious team.
- Plenty of responsibility, initiative.
- A competitive salary.
- Bonus structure; the amount is determined based on your personal goals. A standard score of 7 corresponds to a 9% bonus, provided that the company objectives are met.
- 25 vacation days per year.
- Pension scheme.
- Travel allowance. (23ct per km)
- Telephone allowance.
- Work-related training courses to develop skills.
- Healthy work-life balance.
- Corporate fitness program.
- Fun and team-oriented environment.
- Hackathons, padel matches, dinners, visiting football games.
We strongly value personal development, and you will have the opportunity to take job-related training to improve your skills and help elevate our team.
And of course, work should also be enjoyable! That’s why we have fun traditions like ‘Patatdag’ on Fridays, plus regular team bonding activities. Each department receives a budget for team events, so whether it’s a hackathon, a padel match, a dinner, or a football game, you’ll have plenty of opportunities to connect with your colleagues.
Would you like more information? Please contact Diederick at 06 103 050 94
Interested? Send us your CV and motivation letter (optional) at [email protected]. We will get back to you as soon as possible.
Acquisition in response to this job posting is not appreciated.
