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Organic Growth Lead (SEO/GEO)

TriGlobal -
Dordrecht

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Vacaturegegevens

Kwalificaties

Meertalig
Trefwoordenonderzoek
Logistiek
Engels
Contentcreatie
SEO

Volledige vacaturetekst

Grow traffic, build trust, stay ahead

About us

TriGlobal is a fully online, data-driven lead generation platform with a strong growth trajectory. Each year, we match over 200,000 consumers with reliable moving companies through our global partner network of 650+ companies across 60+ countries. With a team of 25+ professionals, we operate with a scale-up mindset focused on impact, ownership, and continuous improvement.

Sirelo is our consumer-facing platform and a key driver of our growth. Active in 10 countries and 6 languages, Sirelo helps users find and compare moving companies while delivering a transparent experience. As the way people discover services rapidly evolves through AI and new search paradigms, we are continuously building a platform that is not only visible, but also trusted and future-proof.

Your role

As AI is changing how users discover and evaluate services, traditional SEO alone is no longer enough. We’re looking for someone who can evolve our organic growth strategy and build a platform that is visible, trusted, and future-proof.

As Organic Growth Lead (SEO/GEO), you take full ownership of Sirelo’s organic performance.

You are a hands-on, high-impact individual contributor with a strong growth mindset. You combine deep SEO expertise with a broader view on product, content, and UX to drive traffic, conversion, and long-term value.

You won’t be managing a large team. You execute yourself, using AI to scale your output, while working closely with developers, a UX/UI freelancer, and external writers.

You’ll collaborate closely with our:

SEA specialist (shared search insights and strategy)
Product Owner (traction and product improvements)
B2B Manager (marketplace and customer insights)

This puts you at the intersection of acquisition, product, and marketplace dynamics, where you can directly influence growth.

Key responsibilities

Own and drive organic growth

Own SEO & GEO performance across technical, content, and structural improvements
Expand visibility into AI-driven discovery and evolving search environments (GEO)
Improve user journeys, page quality, and trust signals
Track KPIs, identify opportunities, and measure impact

Execute hands-on

Perform keyword research, create and optimize content, and test improvements hands-on
Use AI as a core part of your workflow to scale output and increase efficiency
Manage freelancers for multilingual content creation and quality validation

Collaborate across teams

Align with SEA on search strategy and performance insights
Work with the Product Owner to translate growth opportunities into features
Apply B2B insights to strengthen content, trust signals, and marketplace

What we’re looking for

4–6+ years of experience in SEO or organic growth
Proven track record of driving measurable organic traffic growth
Strong technical SEO and GEO skills (site structure, Core Web Vitals, crawlability, structured data)
Experience in competitive or scalable environments (marketplaces, platforms, lead gen)
A hands-on mindset: you execute, not just strategize
Comfortable working independently with high ownership
Data-driven and confident making decisions based on incomplete information
Fluent in English

Nice to have

Experience with international SEO and multi-language platforms
Experience with UGC or marketplace dynamics
Background in logistics, moving, or similar industries

What we offer

Full ownership of organic growth for an international platform
A central role in shaping Sirelo’s next phase in an AI-driven landscape
High autonomy with real impact on product and growth
A small, ambitious, and international team
Hybrid working possibilities from our Dordrecht office
Competitive salary and benefits
A strong focus on learning, experimentation, and personal growth

How to apply for this position?

If this sounds like the perfect fit for you, we'd love to hear from you! Please submit your CV and motivation letter using the form below.

We're looking forward to your application!

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