, Netherlands
Job Family Group:
Sales & Marketing
Worker Type:
Regular
Posting Start Date:
June 5, 2026
Business Unit:
Downstream and Renewables
Experience Level:
Experienced Professionals
Job Description:
What’s the role
As CRM Marketer, you’ll join the Loyalty, CRM and Payment team within Shell’s Mobility cluster across Benelux & France, responsible for the operations of nearly 1,000 service stations across four countries, serving private customers, fleet drivers, and truck drivers.
As part of the Shell Mobility Marketing team, you will play a key role in delivering more personalised and relevant offers and experiences for our customers. You will grow the value of our Shell GO+ loyalty programme by improving customer satisfaction, retention, visit frequency and basket size, directly contributing to fuels growth, accelerating EV adoption and expanding Convenience Retail.
Our loyalty programme is a key growth engine, enabling us to build long‑term customer relationships. In this role, you will translate customer insights into targeted CRM campaigns and journeys, increasing loyalty value through data‑driven engagement and optimised execution that delivers measurable growth, margin and lifetime value. You will leverage the value of the Air Miles coalition partnership to drive Shell GO+ growth, customer activation, and commercial returns.
What you’ll be doing
CRM Strategy & Personalisation
Define the CRM and personalised marketing strategy for the Netherlands, Belgium and Luxembourg, covering segmentation, lifecycle journeys, targeting logic, channel roles, and personalisation.
Optimise our CRM operating model: governance, ways of working, processes, and collaboration frameworks with Brand & Communications, Loyalty and Digital.
Build a multi-market CRM roadmap aligned to customer value, commercial priorities, market context and data-driven insights.
CRM Orchestration & Channel Strategy
Plan and orchestrate CRM and personalised marketing activities across email, app, push, in-app, marketing automation workflows, and digital triggers.
Ensure relevance and personalisation through segmentation, triggers, lifecycle design, and data-driven decisions.
Partner with Brand & Communications for creatives and content creation, to ensure CRM messages are brand-aligned, timely, and impactful.
Performance Management & Continuous Optimisation
Create actionable insights from CRM KPI frameworks, dashboards, and reporting.
Drive measurable improvements in engagement, activation, conversion, retention, churn reduction, and customer value.
Lead A/B testing, experimentation, and personalisation optimisation based on insights.
Identify new opportunities for customer-centric growth and commercial impact through CRM.
Market Coordination
Orchestrate cross‑market CRM consistency, with local adaptation where required.
Optimise our tactics and procedures to create a lean delivery framework.
Leverage the value of the Air Miles coalition partnership to drive Shell GO+ growth, customer activation, and commercial returns.
What you bring
Bachelor’s degree in Marketing, Economics, or a related field.
Strong experience in loyalty, CRM, customer insights and marketing.
Proven ability to develop and execute campaign roadmaps, delivering against targets, KPIs and timelines.
Experience in steering performance improvement across acquisition, engagement, retention, churn, and customer value.
Ability to translate data and performance insights into clear commercial priorities and actionable growth initiatives.
Solid understanding of KPI frameworks, measurement and data driven optimisation.
Good grasp of loyalty business models and underlying data architecture.
Customer‑centric and insight‑driven, with a continuous focus on improving value.
Strategic thinker with the ability to simplify complexity and optimise CRM tactics.
Ownership, accountable for outcomes, delivery, and commercial impact.
Collaborative and influential across stakeholders, functions, and markets.
Fluent in Dutch and French, with strong proficiency in English.
Resilient and adaptable, able to perform under pressure while identifying new and improved ways of working.
Well organized, with the ability to coordinate effectively across functional teams.
What we offer
You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.
Progress as a person as we work on the energy transition together.
Continuously grow the transferable skills you need to get ahead.
Work at the forefront of technology, trends, and practices.
Collaborate with experienced colleagues with unique expertise.
Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
Benefit from flexible working hours, and the possibility of remote/mobile working.
Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.
Take advantage of paid parental leave, including for non-birthing parents.
Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
Grow as you progress through diverse career opportunities in national and
international teams.
Gain access to a wide range of training and development programmes.
We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here .
Shell in The Netherlands
The Netherlands is one of the two founding countries of the company. Here 9,380 employees (March 2024) of more than 100 nationalities jointly work to provide the country with energy for today, for tomorrow and for you.
Energy for today
The refinery at Shell Energy and Chemicals Park Rotterdam (Pernis) - Europe’s largest - is facing a cleaner future with less carbon emissions. Chemicals Park Moerdijk is transitioning to a circular future. Shell operates multiple wind and solar farms in the Netherlands. Both onshore and offshore, Shell is exploring for and producing oil and gas via the Nederlandsche Aardolie Maatschappij, NAM (50% Shell, 50% ExxonMobil). Shell is the market leader in transport fuels. Dutch motorists take 3 billion litres of fuel from 570 Shell retail stations (May 2024) annually, while thousands of Shell's own fast EV charge points and Shell Ubitricity normal charge points are being installed as we speak.
Energy for tomorrow
At the Energy Transition Campus Amsterdam (ETCA), research is conducted into low CO2 energy technologies and sustainable solutions for energy and chemicals. Near Rotterdam Shell builds Europe's biggest green hydrogen plant of the continent. From Amsterdam and The Hague, Shell Nederland leads the transition of the corporation to a more sustainable future, with 6.5 billion euros invested in solar panels, wind farms, green hydrogen, sustainable aviation fuel, EV charging and other groundbreaking solutions for the future.
Energy for you
Even after the company HQ moved to London in January 2022, Shell's commitment to the Netherlands remains very strong. The Hague still housing the headquarters of three of Shell's business divisions, and Rotterdam stays a key trading, marketing and sales hub for Shell products. Combined Shell in the Netherlands works to bring its wide range of energy products as close as possible to you as an energy consumer. This includes a Shell Impact Fund to make the energy transition closer to people with financial challenges, this includes EV chargers on the corner of your street via our daughter company Ubitricity and this includes keeping the country warm in winter with Liquid Natural Gas.
DISCLAIMER:
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.
