Regional Manager - Netherlands
THE GOAL
The aim of a Regional Manager position is to act as the link between the KellyDeli back office, retail partners and our points of sales. This position is responsible for managing and developing a portfolio of points of sales to ensure operational excellence throughout their network. Reporting to the Head of Regional Manager’s, you will be targeted on driving like-for-like sales performance as well as building consistently strong relationships with both franchise partners and retail stores that we operate within. Using internal tools and resources, you should have an acute business acumen when it comes to analysing stats and figures, identifying weak areas and sensing the opportunity for growth and improvement within your allocated region.
WORKING RELATIONSHIPS
Department – Regional Management.
Reporting to – Head of Regional Management
Direct reports – None
Working with (external and internal relationships) – Franchise Partners, Retail Partners, Head of RM, Country Manager, Quality, Marketing, Finance, Partnership, Owned Kiosks
Travel involved
80% of time will be based in the field supporting point of sales – travel by car, train and plane could be required at any time. Depending on the geography of your region you may stay one or two nights per week away from home.
WHAT YOU DO:
Guarantee performance delivery of individual points of sale in your region
Coach and support your region of franchise partners to operate in the most cost-efficient way possible and to deliver maximum profitability for their business
Implement company policy, quality standards, group marketing initiatives, as well as the regulatory and legal procedures on the region.
Ensure information is clearly communicated between KellyDeli head office and sales outlets, give meaning to the objectives and plans commercial / marketing / quality.
Ensuring the customer satisfaction of our consumers is key and is at the heart of point of sale actions.
Being the key contact for the retailer at local and regional level.
Responsible for the renewal of existing contract with the retailer
Be a source of information on new retail concepts, developments in the retail sector and competitors.
Be a brand ambassador for KellyDeli, representing the business.
Driving Performance
L4L performance metrics – total revenue
Range / variety analysis and implementation of correct product mix
Waste management to maximize product availability
Track TOP 20 best sellers availability
Production plan usage and product plan compliance
Average transactional value
Marketing campaign participation results >90%
Check the quality of products (Visual and Weight)
Check the respect of the recipes (Weight) to control COGS
Control the hygiene basics rules during your visit
Establish pro-active sales activities in all kiosks within their region such as: 2 tastings per day, plus high levels of customer interaction at all times, and create sales training programme for partners.
Organise internal sales competitions to increase partner engagement of sales measurement and activities.
Ensure all Franchise partners have completed sales and customer experience and tasting training on the e-learning platform.
Retail Relationship Management
General business updates with retail partner management to define (overall picture, sales, marketing, quality, NPD, company initiative, action plan of the kiosk and retailer issues).
Conduct one/ two retailer business reviews per year per retailer and create a follow-up action plan.
Be the Sushi Daily brand representative at the local level with the retailer.
Communicate important updates, performance success, and marketing plans etc.
Work closely with our retailers to ensure and protect brand consistency at all levels.
Franchise Partner Relationship Management
Ensure you visit each of your franchise partners once a month
Each visit is recorded in GEMBA
Gain the trust of our franchisees and do your utmost to ensure their job satisfaction.
Spend time on your visits, coaching our franchise partners on how best to optimise their business and help them create action plans to impact their business performance
Assure the respect of the global contract agreement at the local level.
Meaningful introductions of new partners into retail management to ensure relationships get off to a strong start.
Complete a thorough sign-off process of new Franchise Partners in your region to ensure they are ready and set up for success
Make sure training around store regulations has been followed with success.
Be involved in creating clear and defined documentation on processes and kiosk operations to ensure smooth transition of kiosk takeovers by new partners.
Work with KellyDeli to implement actions from the Partner Survey Action Plans and from the CEO Partner Listening sessions.
Conduct one/two business reviews with the franchise partner and create a follow-up action plan.
(This is a summary of the typical functions of the job, not an exhaustive list of all possible responsibilities, tasks, and duties that may be required in this role.)
ABOUT US
KellyDeli, founded in 2010, is an innovative and rapidly expanding food retail and restaurant company. Sushi Daily, one of its brand concepts, is the leading European provider of fully-serviced sushi bars, currently operating over 1,000 kiosks across 13 countries.
Our unique concept features outlets in grocery stores, supermarkets, and airports, where live Sushi Artisans create their art in front of customers, providing a unique customer experience and top-quality sushi.
Our Purpose
To help the world east better, flourish together & dream bigger
VALUES
Totally Together
Humbly Honest
Positively Passionate
Constantly Curious
Expertly Excellent
Adopting Growth Mindset
BENEFITS
Sushi allowance
Monthly Wellbeing allowance
28 Days annual leave + national holidays
Birthday off
Private healthcare
