Shape Customer Engagement and Patient-Centred Programmes in Healthcare
IQVIA is seeking an experienced Brand Manager to join a dedicated European business unit supporting an innovative Immunology & Inflammation portfolio.
This is a unique opportunity to combine local market ownership with international exposure. In this role, you will act as the marketing lead for the Netherlands market while contributing to broader European initiatives across multiple countries.
You will play a key role in developing and implementing customer engagement programmes, patient pathway initiatives and brand strategies that support healthcare professionals, improve customer experiences and deliver business impact. Working closely with Marketing, Commercial Operations, Commercial Excellence, Medical Affairs and customer-facing teams, you will help translate strategic priorities into meaningful market execution.
Approximately 60% of the role will focus on the Netherlands market, with the remaining 40% supporting wider international marketing initiatives and cross-market collaboration.
What You'll Be Doing
Lead Brand Strategy and Market Execution
- Develop and execute local brand plans aligned with overall portfolio objectives and customer needs.
- Translate international strategies into impactful market-level initiatives.
- Drive implementation of customer engagement programmes and marketing activities.
- Identify opportunities to strengthen brand performance and customer experience within the Dutch healthcare environment.
- Support achievement of business objectives through effective planning and execution.
Lead Patient Pathway Programmes
- Develop and implement patient pathway initiatives designed to support customer engagement and patient-centred care.
- Translate healthcare system insights into practical tools, materials and support programmes.
- Partner with stakeholders to create resources that address customer and patient needs.
- Continuously evaluate programme effectiveness and identify opportunities for improvement.
- Contribute to innovative solutions that enhance customer and patient experiences.
Own the Netherlands Market
- Act as the marketing lead for the Netherlands across assigned brands and initiatives.
- Localise customer engagement programmes, campaigns and materials for the Dutch healthcare environment.
- Represent local market needs and perspectives within international planning discussions.
- Identify customer, stakeholder and market trends that may influence future strategy.
- Ensure successful implementation of agreed activities and programmes.
Partner with Field Teams
- Work closely with customer-facing colleagues to support execution of marketing and customer engagement initiatives.
- Conduct regular field visits to gain market insight, understand customer needs and observe programme execution.
- Translate field feedback into actionable recommendations and programme enhancements.
- Act as a key link between marketing and field teams to ensure alignment and effective execution.
- Support adoption of customer engagement best practices across the field organisation.
Support International Portfolio Initiatives
- Collaborate with colleagues across multiple countries on regional and international projects.
- Share best practices and lessons learned across markets.
- Contribute to development of international customer engagement programmes and marketing materials.
- Support launch activities, portfolio initiatives and cross-market projects.
- Help ensure consistency and quality of execution across the wider organisation.
Develop Customer Engagement Programmes
- Support creation and execution of customer-focused marketing initiatives across multiple channels.
- Develop and localise customer-facing materials and engagement resources.
- Ensure messaging remains consistent, relevant and aligned with brand strategy.
- Support implementation of omnichannel customer engagement activities.
- Monitor programme performance and recommend continuous improvements.
What We're Looking For
- Experience in pharmaceutical, biotechnology, healthcare or life sciences marketing.
- Experience developing and executing customer engagement or brand initiatives.
- Knowledge of the Dutch healthcare environment and healthcare stakeholder landscape.
- Strong project and stakeholder management skills.
- Experience working across cross-functional teams and multiple stakeholders.
- Ability to translate complex information into practical customer-facing solutions.
- Strong communication, influencing and relationship-building skills.
- Experience supporting customer-facing teams or field-based organisations is highly desirable.
- Comfortable working in both local and international environments.
Why Join IQVIA?
At IQVIA, we combine healthcare expertise, advanced analytics and innovative technologies to help improve healthcare outcomes around the world.
This role offers the opportunity to:
- Own marketing initiatives within the Netherlands market.
- Influence international programmes across multiple European countries.
- Lead innovative patient pathway and customer engagement projects.
- Work alongside experts in Marketing, Commercial Excellence, Medical Affairs and Commercial Operations.
- Gain valuable international exposure while maintaining strong local market ownership.
- Make a meaningful difference within a collaborative and fast-growing healthcare environment.
If you are passionate about healthcare, customer engagement and bringing innovative programmes to life, we would love to hear from you.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.
