We are a global sports agency, connecting fans with sport properties using data. We work with some of the world’s biggest sports organisations – including UEFA, The Premier League, Eredivisie, PSV, KNVB, Feyenoord – and have four times been named Sport Industry Agency of the Year. We have a team of over 1.000 Two Circlers working from 14 cities across APAC, North America, and EMEA, serving our expanding international client base.
Our Marketing and Consulting expertise help sports rights holders, build relationships with their audiences, partners and sponsors to drive business growth. We do it by using data to help our clients better understand their fans. We then create and implement data-led digital marketing and technology solutions that improve fan experience, grow revenues and build commercial efficiency. By knowing fans best, we break down the traditional barriers between sports organisations and their customers.
The role of a Sports Marketing Analyst is dynamic: a good analyst not only understands a client's data but also has the ability to use a range of marketing tools and strategies to help the client engage effectively with their audience.
Key responsibilities include:
Research and Audience Growth
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Support the delivery of audience growth audits and strategies
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Analyse large fan data sheets to better understand the clients’ fans and inform their marketing strategies
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Support the design and delivery of surveys to understand fan behaviours, demographics, and satisfaction across events and matchdays
Data Management and Data Analytics
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Support clients in maximising the value of their technology stack, including the Audience Intelligence Platform, Email Service Providers (ESPs), and other marketing tools
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Diving deep into an event/match for key insights, such as: ticket sales, demographics and purchaser data
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Uncovering trends in data to tell stories
Campaign Planning and Management
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Developing and managing campaigns for clients such as giveaways, persona quizzes, or email marketing campaigns
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Generate insights reports for key insights, such as: open rates, click-to-open rates, cost per acquisition, or enrichment of data
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Highlighting areas for improvement in the client’s marketing strategy
Client Relationship Development
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Build and own strong, supportive relationships with relevant stakeholders and develop an understanding of how to bets support them
Requirements
If the above sounds exciting, but something you've never done before, you are in the right place. All of these tasks can be learned on the job. This is an entry-level role and there is no set-profile for an analyst, however, if you have these attributes, you'd likely make a great Two Circler:
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Growth mindset, seeking out feedback and always being willing to learn
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Diligent, client-centric, attention to detail
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Strong work ethic evidenced in both academic and extracurricular activity
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Problem-solving and an ability to think differently
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Great self-starting attitude - able to undertake a task on your own initiative
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Passion for identifying trends and stories in data, and explaining what they might mean
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Being values led, and a respectful and approachable team player
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Fluent in Dutch and English and Netherlands based, third language is highly beneficial (German or French)
Benefits
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Renowned Team Days throughout the year
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23 standard days of holiday (+1 Birthday, +1 for a ‘Big Life Event’, +1 Well-being Day, and +1 Admin Day), closure of office over Christmas and New Year
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Discretionary bonus based on company performance
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Performance reviews every 6 months with discretionary salary increases
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Mobile phone contribution
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Sporting challenge contribution
