Overview:
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Keysight is looking for a Business Development Outreach Associate to join our high-growth Device Security (KDS) team in Delft. This is a 1-year internship program—structured as an official university-approved internship—designed for ambitious students who want to master AI-driven lead generation, sales development, and EMEA market strategy in cybersecurity.
The Opportunity
You'll own the lead generation and webinar follow-up funnel for our Device Security certification services across EMEA. Working directly with Account Managers, Technical Experts, and Marketing teams, you'll identify high-intent prospects, execute outreach campaigns, analyze pipeline metrics, and help scale our fastest-growing business unit.
Why This Matters
Device security is critical for enterprises across 5G, automotive, aerospace, and semiconductor industries. You'll be at the center of this growth—learning sales strategy, market intelligence, and customer psychology from world-class leaders while building a network across Europe's tech ecosystem.
Who We're Looking For
A strategic thinker with strong communication skills and genuine passion for technology. You're data-driven, relationship-focused, and excited by the challenge of building customer pipelines. You thrive in fast-paced environments and want real mentorship from experienced BD professionals.
Responsibilities:
- Lead Webinar Follow-Up Campaigns – Execute targeted nurture campaigns for prospects generated through KDS webinars, events, and marketing initiatives. Qualify leads, prepare customer materials, and drive engagement through the early sales funnel.
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Capture & Qualify High-Intent Leads – Use AI tools, market research, and intelligence platforms to identify prospects matching our ideal customer profile. Prepare account profiles and prioritize prospect lists for Account Managers.
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Conduct Strategic Account-Based Outreach – Execute multi-touch campaigns (email, LinkedIn, calls) to targeted European enterprises. Track response rates, iterate on messaging, and report engagement metrics to optimize conversion.
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Analyze Pipeline Performance – Monitor deal velocity, conversion rates, and sales cycle length. Identify trends, bottlenecks, and optimization opportunities. Share weekly insights with the BD and Sales leadership.
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Support Market Research & Competitive Positioning – Research EU cybersecurity landscape, customer pain points, and competitor positioning. Feed insights back to Marketing and Sales to strengthen positioning.
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Contribute to Marketing Initiatives – Assist in launching campaigns, webinars, and industry events. Own lead logistics, list management, and post-event follow-up.
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Master Sales Tools & Processes – Develop proficiency in Salesforce, HubSpot, and related platforms. Ensure data accuracy and document workflows to scale team processes.
Qualifications:
Required
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Currently enrolled in or recently graduated from a BS/MS in Business, Marketing, Computer Science, Cybersecurity, Engineering, or related field
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Strong quantitative skills – comfortable working with data, dashboards, spreadsheets, and metrics. Ability to extract insights from market research and customer feedback
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Excellent communication – fluent in English, clear writer, confident presenter, natural ability to build rapport with diverse audiences
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Proficiency with AI & modern sales tech – basic familiarity with AI tools (ChatGPT, etc.), ability to learn CRM platforms quickly, comfort with LinkedIn for research and outreach
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Organization & ownership – meticulous attention to detail, ability to juggle multiple projects, proactive about identifying gaps and solving problems
Highly Desirable
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Technical knowledge – familiarity with hardware security, embedded systems, IoT, or device-level testing
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Regulatory awareness – basic understanding of cybersecurity standards (ISO 27001, Common Criteria) and certification frameworks
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Sales & marketing experience – exposure to B2B sales, lead qualification, account profiling, or campaign execution
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Tools & platforms – experience with ZoomInfo, Apollo.io, or similar sales research tools; comfort with presentation software
Personal Attributes
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Ambitious & self-directed – motivated to make an impact, comfortable taking initiative, committed to continuous learning. Intellectually curious about technology, markets, and customer dynamics. Resilient & adaptable – at ease in ambiguity and fast-changing environments. Cross-cultural – natural ability to work with international teams and navigate different business cultures. Growth-oriented – genuinely invested in developing BD, sales, and leadership capabilities.
