At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.
Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.
Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.
Are you ready to add your unique flavor to our journey?
The Advertising and Media Operations Technology Associate Manager supports the implementation and optimization of technologies enabling paid media activation, campaign delivery, and performance measurement. Working closely with the Advertising and Media Operations Technology Manager and various cross-functional teams, this role helps operationalize the technology roadmap, coordinates with global media and creative partners, and ensures accurate and secure data flows across platforms. This role is ideal for someone passionate about media technology and digital transformation, seeking to grow into a strategic leadership position.
- Support the development and execution of the marketing technology roadmap related to campaign planning, optimization, media, and creative operations.
- Monitor industry trends in AdTech and provide insights and implications for Barilla.
- Support configuration, integration, and rollout of advertising technologies in collaboration with global media and creative vendors
- Help define and document stakeholder roles and responsibilities for advertising technology use.
- Contribute to taxonomy initiatives and implement naming conventions across digital channels.
- Maintain documentation and dashboards to measure technology adoption, performance, and ROI.
- Ensure digital solutions align with company technology standards and security requirements.
- Oversee supplier relationships to ensure secure, compliant, and high-quality project execution. Manage contracts and partnerships for long-term value, alignment with business goals, and cost-effectiveness
- Bachelor’s degree in Marketing, Digital Media, Information Systems, or a related field.
- Minimum of 4 years in digital marketing, media operations, or advertising technology roles.
- Fluent in English, both written and spoken.
- Experience working with digital advertising platforms such as Google Ads, Meta, and DV360, with a strong understanding of campaign tracking, taxonomy and naming conventions, as well as analytics and reporting tools including Google Analytics and Power BI.
- Strong understanding of advertising and marketing technology ecosystems (AdTech and MarTech) and how they support campaign activation, media operations, measurement, and optimization.
- Strong project coordination skills, with the ability to manage timelines, track deliverables, and effectively collaborate with cross-functional teams and external vendors.
- Excellent verbal and written communication skills, with the ability to clearly document processes, communicate complex information, and effectively present project updates to a variety of stakeholders.
- Proven ability to translate business requirements into technology solutions and act as a bridge between marketing, media, and IT stakeholders.
- Detail-oriented, proactive, and collaborative professional with a curious mindset, a passion for emerging technologies, and the adaptability to thrive in a fast-paced, evolving environment.
- A central location in Amsterdam Zuid with excellent access to public transportation.
- Hybrid working model.
- Opportunity to grow professionally through international projects.
- A dynamic and inclusive team culture.
- The chance to help transform how one of the world's most loved food brands connects with consumers.
At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.
