Internship – Marketing Capabilities
Join Us as a Global Marketing Capabilities Intern Intern!
Marketing Minds – This One's for You!
The internship
Do you want to understand how world-class marketing capabilities are built and deployed across a global company? Are you fascinated by how top-tier commercial strategies come to life in 70+ countries?
Then this is your opportunity to learn from the inside at one of the world's most iconic FMCG companies!
This internship is part of the Global Commerce University (GCU), a team within HEINEKEN that develops Marketing Capabilities across Brand Building, Innovation, Revenue Management & Sales. Through online Masterclasses, E-learnings, and global events, these capabilities are deployed throughout the Commerce organization worldwide. The GCU also leads an Internal Marketing Champions Network — a global community that supports the adoption and embedding of marketing capabilities across operating countries
As part of the Platform & Performance team, you'll get a front-row seat to how marketing excellence is structured, communicated, and scaled globally — all within a dynamic and rewarding environment where global exposure and learning from experienced marketing professionals are part of your everyday experience.
- Support the development and deployment of Masterclasses and E-Learnings, including related materials, decks, and communications
- Create compelling storytelling tools and assets that bring marketing capabilities to life for a global audience
- Coordinate communications to the Commerce Community & Capability Champions network worldwide
- Provide logistical support for E-Learnings and Masterclasses (scheduling, coordination with relevant stakeholders, technical support)
- Maintain and update the internal Global Commerce University website and Commerce events calendar
- Support the roll-out of global capability programs and community initiatives
- Collaborate with Senior Capability Managers to help implement marketing capability strategies across markets
Your new team and workplace
The Global Commerce University (GCU) at The HEINEKEN Company is where marketing and commercial capability-building happens at a global scale — covering Brand Building, Innovation, Revenue Management, and Sales across 350+ brands worldwide.
One of the team's biggest and most exciting challenges is creating engaging, impactful learning experiences that can be understood and applied across vastly different markets and cultures.
The team is international, approachable, and highly collaborative — making it a fantastic environment for an internship. You'll be exposed to global marketing thinking, work alongside experienced professionals, and contribute to programs that reach Commerce teams around the world.
At HEINEKEN, we trust and empower our interns to work with an entrepreneurial mindset. We love fresh perspectives and new ideas. You'll have every opportunity to get to know HEINEKEN beyond your own team — across departments, regions, and functions.
During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcome fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.
The unique you!
We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:
✅ Genuine curiosity about how top-tier marketing and commercial capabilities are built and deployed in a global company
✅ Excellent storytelling and visual communication skills — you know how to craft compelling narratives and bring them to life through presentations, decks, and other assets
✅ Strong creative and visual sense — Canva and/or basic design skills are a must
✅ Project and stakeholder management skills — you're organized, reliable, and proactive
✅ Strong communicator and connector — comfortable working with diverse, international teams
✅ Learning mindset and can-do attitude — you embrace challenges and take initiative
✅ Passion for Marketing, Brand Building, and commercial excellence
✅ Currently enrolled in or holding a degree in Marketing, Business, Communications, or a related field
✅ Proficiency in MS Suite (PowerPoint, Excel, Teams) is essential
Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!
Conditions of HEINEKEN
Our Internship Conditions
During your time as an intern at HEINEKEN, you’ll work in a dynamic environment where growing and learning are at the heart of everything we do. Together, we brew your future step by step. In addition, we offer you:
- A full-time internship, starting on September 1, 2026
- The duration of the internship is 5 or 6 months (to be agreed upon with your internship supervisor)
- Your home office will be located in Amsterdam
- At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home
- You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek
- You will earn 2 vacation days per month (based on a full-time internship)
- If you do not have a public transport student subscription, your commuting costs will be fully reimbursed
Interested?
You can easily apply via the green “Apply Now” button. In addition to your CV, please include a motivation letter with your application, as we are very curious to hear your story and why this internship appeals to you. The hiring team will get back to you as soon as possible, but please note that the timeline may vary per internship vacancy.
Bring your true self
We know AI is part of today’s world, and chances are, you might use it while preparing your application. That’s absolutely fine. Just remember, we’re genuinely curious about you.
So feel free to use AI as a sparring partner, but make sure your application reflects your own ideas, personality and motivation. That’s what we value most and what helps you stand out.
If you have any questions about the vacancy, feel free to reach out via [email protected].
Working at HEINEKEN
Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit, Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.
Want to know more about our company? Click here.
Curious what working at HEINEKEN looks like? Have a peek on our LinkedIn page!
