Basic-Fit is a fast-growing, international brand with a clear mission: making fitness accessible and a habit people love. We operate across 6 European markets and are building a brand that is present in people's everyday lives - not just when they think about going to the gym.
Social is not a support channel for us. It is a core driver of mental availability, distinctiveness and long-term brand growth.
This Is What Your Role Looks Like
We are looking for a Senior Social Media Strategist at our International HQ in Hoofddorp. This is not solely a coordination role, and not a pure content role. You will own how social contributes to brand growth across markets: setting direction, defining standards, and raising the level of both thinking and execution.
You work closely with local teams across our countries, our international team in Hoofddorp, our creator marketeer and creative agencies: challenging them, sharpening thinking and improving output.
Your Responsibilities
Define and continuously sharpen the role of social within our marketing strategy
Translate brand strategy into clear, usable frameworks (formats, structures, playbooks)
Judge content rigorously on brand impact and performance - not just engagement
Build learning loops that systematically improve creative output
Identify what works, scale it across markets, and cut what doesn’t
Challenge agencies on both creative quality and media effectiveness
Connect social with Brand, Performance, PR and CRM to avoid fragmentation
Define KPIs that reflect real impact (reach, memory, linkage) - not vanity metrics
Who Are You?
You’re not just experienced in social, you have a clear point of view on how it drives growth.
Additionally, we’re looking for someone who has:
5+ years of experience in social, brand or digital strategy (brand or agency side)
Strong understanding of paid social and platform mechanics
Ability to distinguish between short-term performance and long-term brand effects
A data-driven mindset
Comfortable working with AI tools to improve speed, quality and scalability
Excellent communication skills in English
Experience in working across markets is a plus
And you’re someone who:
Has strong convictions, but knows how to back them up
Thinks in systems and patterns, not isolated one-offs
Is as comfortable in a performance dashboard as in a creative review
- Knows how to balance speed, scale and quality
The Challenge
Social media is often treated as an engagement channel. We see it differently - as a brand-building system that drives reach, builds memory and compounds over time. Our challenge is to turn social into a consistent, scalable brand-building system - one that drives reach, builds memory and compounds over time. Not everything that performs builds the brand. Not everything that engages creates memory. We're looking for someone who understands that difference.
AI plays an increasing role in how we create, analyse and learn. We see it as a force multiplier — helping us move faster and smarter, while keeping the creative quality that builds brands over time.
What We Offer You
At Basic-Fit, it’s not just about work, it’s about your growth. As a Senior Social Media Strategist, you’ll have the freedom to make an impact and develop yourself in a dynamic environment. This is your chance to shape how one of Europe's fastest-growing fitness brands shows up - every day, across millions of people, in multiple markets.
What you can expect from us:
- Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
- Career Growth: Plenty of opportunities for professional and personal development.
- Work Culture: An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.
- Innovation: Your ideas contribute to strategic projects.
- Salary: A monthly gross salary between €4.300 and €5.600 based on 40 hours, depending on your experience and background.
- Perks & Benefits: Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).
- Fitness: Access to our gym at HQ.
About Basic-Fit
Basic-Fit is Europe's leader in the value-for-money fitness market, with more than 4.7 million members across 1,650+ clubs in 6 countries. We are continuously growing and improving. If you're looking for a place where you can make an impact while having fun at work, you've come to the right place!
You'll be part of a young, dynamic marketing team that moves fast. As a team we regularly take part in sporting events for good causes, like the Johan Cruyff Run and the Alpe d'HuZes Indoor ride.
What Makes Us Unique?
- Work with Impact: What you do makes a difference. We don’t just work for our members, partners, and teams—we work with them.
- Collaboration: Everyone works together to achieve goals and celebrate success.
- Diversity & Inclusion: We welcome everyone into our workplace.
Apply Now!
Ready for your next adventure? Click the Apply button, and we’ll get in touch with you as soon as possible.
Questions? Feel free to contact Kerensa at [email protected].
