Rotterdam · Hybrid · Reports to CEO · English required, Dutch is a plus
About us
We’re a Rotterdam-based digital goods and SaaS company offering digital goods infrastructure for telcos, airlines, OTAs, and retailers.
We sell to commercial and technical buyers across Europe, with focus on Benelux, DACH, and UKI. We are proud to serve some of the world’s most recognizable and trusted brands.
Why this role exists
We believe B2B marketing is fundamentally changing and we are looking for the right person to seize this opportunity. While traditional channels are being flooded with AI-generated content, buyers research, learn, and form a view long before they ever speak to sales. AI search is a big part of how prospects find answers. Your challenge is to build and execute a winning marketing playbook that puts us in front of prospects and drives engagement. Our approach is lean and mean, so we must skip saturated channels, lead with creativity, keep humanity in the work, and use AI and automation as a force multiplier.
What you’ll own
- Brand and touchpoint management across Checkmaxx and Collectmaxx. Tone of voice, landing pages, product descriptions, platform copy, and visual consistency. Automate the repetitive parts so the team focuses on quality.
- Demand generation across one funnel, two tracks. Self-serve (sign up without sales touch, CAC payback under 90 days) and enterprise (self-directed buyer journey, clean MQL handoff to sales). Same content, brand, and channels feed both.
- Account-based marketing. Define and prioritise target accounts with sales. Run bespoke, multi-touch campaigns. AI-assisted research and personalised outreach at scale. Measured by account engagement and pipeline created, not clicks.
- AI-powered marketing automations. Build the systems that let a lean team punch above its weight: repeatable workflows for content (insight to brief to draft to optimise to publish to atomise), campaign execution, and the wider marketing automation that ties it all together. This is what powers ABM, demand gen, and brand.
- The marketing playbook. Run small, fast experiments. Document every one, wins and failures. What works gets more resource. What doesn’t gets cut. The playbook becomes our compounding advantage.
- Sales enablement support. Equip our B2B sales team with the content, video, and ABM ammunition they need.
Dual reporting. Brand and demand KPIs (MQLs by track, CAC by track, organic share, GEO visibility, pipeline created) plus playbook-level learning velocity.
You are the right person if
- You have 4+ years of B2B marketing experience with a strong portfolio: pipeline, revenue, and/or campaign results you can point to and explain.
- You live and breathe AI. New tools, new techniques, new workflows, you follow the space, test new tools as they emerge, and build them into how you work.
- You understand modern B2B buying: self-directed research, LLM citation, dark social, long sales cycles.
- You can run both inbound (one funnel, two tracks) and outbound ABM, and know when to use which.
- You think in systems and experiments, not campaigns. You combine a data and automation mindset with the ability to build the funnel, run the numbers, and know if it worked.
- You have experience with content production, particularly thought leadership that earns attention and builds authority, and you have engineered prompts and workflows that produce on-brand output at scale. Comfortable with different types of content and channels, including video.
- You are a creative problem solver. You can develop original ideas that cut through the noise and actually get people to click, sign up, or book a call. We are the underdog and cannot win by repeating what everyone else is doing.
Strong advantage:
- Experience marketing API or platform products to technical and commercial buyers
- Background in fintech, telco, payments, travel-tech, or B2B SaaS
- Agency background with B2B clients
- Dutch language
What you get
- Real ownership of marketing for two established B2B brands with enterprise clients and real revenue.
- Direct line to the CEO, no layers between you and decisions.
- Hybrid working out of our Rotterdam office, with flexibility.
- A lean, ambitious team where ideas get tested, not committed to death.
- Real support: internal stakeholders and external specialists (freelancers, agencies, tools) when you need them.
Next Steps
Beat AI Hiring Challenge
We want to see how you think and how you build. Shortlisted candidates will be invited to take on the Beat AI Hiring Challenge as the next step in the process.
