With over 360.000 charging stations, 1.9 million charging and users across 22 countries, we are Europe’s largest independent e-mobility platform. We are on a mission to simplify the energy transition and turn energy into lasting value for a more sustainable world.
As our commercial footprint expands, so does the need for propositions that resonate with our partners and align with their needs and market demands.
We are looking for a creative and strategic Proposition Manager joining our team in Rotterdam and help us define and elevate our offerings.
Empowering Connections
Exploring with purpose
Owning our impact
At Last Mile Solutions, we are shaping the future of e-mobility by delivering value-driven solutions tailored to market needs. As a Proposition Manager, your primary focus will be on understanding customer needs, defining market opportunities, and crafting compelling propositions that align our products with business and customer goals.
You will work closely with Product Management, Marketing and Sales, and other key stakeholders to shape offerings that resonate with the market and deliver tangible results.
As a Proposition Manager, you will focus on these five core areas:
1. Market and customer insight
Conduct deep research into customer segments and geographies to identify needs, pain points, and trends.
Translate insights into actionable strategies, ensuring propositions align with market demands.
Monitor our product competitiveness and market dynamics to position our solutions effectively.
2. Value proposition development
Define clear and compelling value propositions for target customer segments.
Translate the value proposition to product requirements and specifications, in close collaboration with Product Management.
Articulate how our offerings address customer challenges, deliver value, and differentiate from competitors.
Collaborate with stakeholders to define pricing (strategies) and commercial positioning.
3. Proposition Go-to-Market strategy
Partner with Product Marketing to create materials that communicate the value and benefits of propositions.
Coordinate operational and sales readiness of new propositions by ensuring teams are equipped with the knowledge and tools to effectively sell and operate the product.
Lead efforts for soft launches or pilot programs (if applicable), gathering feedback to refine the proposition.
4. Proposition performance management
Define and track key success metrics, such as adoption rates, customer satisfaction, and revenue impact.
Analyze proposition performance post-launch, identifying improvement opportunities.
Collaborate with Product Managers and other teams to iterate and enhance the proposition over time.
5. Lifecycle management
Manage the lifecycle of propositions, from initial ideation to retirement.
Evaluate when a proposition is no longer competitive or viable, and lead efforts to transition customers with minimal disruption.
Bachelor’s or Master degree in a relevant field
Proven experience in proposition management, preferably within SaaS or a tech scale-up
Ability to translate customer insights into compelling, market-ready propositions.
Expertise in defining value propositions, pricing strategies and market positioning.
A results-driven mindset with true dedication to crafting winning propositions
A proven track record of collaborating with cross-functional teams, including Product, Sales, and Marketing.
An analytical approach to evaluating market opportunities and proposition performance.
Excellent communication and presentation skills to influence stakeholders and convey complex ideas with clarity.
Fluency in English; additional languages such as Dutch, French, German are a plus.
You live in the Rotterdam region.
What you are looking for in a job
Opportunities to shape impactful propositions and drive value for customers and the business.
A dynamic and innovative work environment in a rapidly evolving industry.
A collaborative team culture that values creativity and results.
Professional growth opportunities and resources to support your career.
Interested?
Or you have a question? Please reach out to recruitment at [email protected]
VOG / screening will be part of the recruitment procedure.
