- Understanding the Consumer & the Market
Researching and analyzing the regional marketplace, identifying key consumer and market insights to inform concept development, product creation, and assortment decisions.
Conducting regular market visits,at least quarterly, to gather consumer, competitive, and retail insights.
- Owning Your Categories & Driving Regional Strategy
Building 1–2-year merchandising strategies for your Men’s categories, aligned to the EMEA regional vision
Translating strategy into seasonal assortments that balance consumer needs, brand intent, and commercial goals.
Providing clear category frameworks that guide execution across retail, wholesale, and digital.
- Leading End‑to‑End Commercial Execution
Owning category performance — sales, margin, and inventory productivity — in partnership with MP&A and Commercial teams.
Creating strategic seasonal selling plans (grow, hold, diminish, exit, launch) and managing sell‑in vs. sell‑through dynamics.
Reviewing category performance with Regional Commercial leadership and driving actionable recommendations.
- Working Through Partnership, Not Hierarchy
Collaborating closely with Senior Merchants, MP&A, and Visual Merchandising to ensure aligned, cross‑functional execution, with a focus on execution excellence and capability building.
Influencing global GPLM by bringing clear EMEA insights, needs, and constraints into global line planning.
Partnering with Design, Development, EMEA Brand Marketing, and Colour to bring seasonal strategies to life across all channels.
Partnering with the Planning team to create strategic seasonal selling plans, including plans to grow, diminish, hold, exit, and launch product categories, as well as managing sell-through vs. sell-in dynamics
- Elevating the Merchandising Function
Supporting and mentoring Merchants through partnership and capability building — not formal management.
Delivering clear, compelling product and assortment presentations for key seasonal milestones.
Upholding Fair Labor Association standards and responsible sourcing principles throughout the supply chain.