Company Description
Turn brand direction into distinctive market output. Every week.
About nuud
nuud is a premium natural deodorant brand based in Amsterdam. Highly effective, totally innocent. Our products are 100% natural (and vegan), work with the body’s microbiome and have already made millions of armpits happy in more than 100 countries.
We are entering an exciting new brand and commercial phase. We are refreshing our identity, strengthening our premium positioning and elevating how nuud shows up across every touchpoint — including our major expansion and relaunch into the US market. To make that happen, we need a strong daily brand and communications engine that turns strategy into recognizable, high-quality market output.
Job Description
The Role
As Senior Brand & Communications Manager, you own the translation from brand direction to integrated campaigns, creative output and consistent execution. You bring focus to the commercial calendar and ensure that our website, paid creative, CRM, social, creators and launches tell one coherent, premium story globally.
This is a senior, hands-on role. You remain close to the work: writing and sharpening briefs, directing creative execution, coordinating shoots, managing creator relationships and ensuring better work actually goes live.
Where the Role Sits
You report directly to the Managing Director / CEO, working in a close relationship with the founders and equity partners, as well as collaborating directly with Growth & Data, CRM, Ecommerce, Retail, Product and creative freelancers.
Clarified Ownership: You own brand strategy, visual quality, storytelling and creative execution. Specialist channel owners remain fully accountable for media buying, performance optimization (CRO/ad-testing), channel funnels, data and technical operations.
Qualifications
What You Will Own
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Integrated Campaign & Launch Calendar: Create and drive one global commercial calendar across markets and channels. Lead launches and brand moments from brief to live rollout, connecting product readiness, content, PR, CRM, paid and social in one clear critical path.
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Brand Consistency & Quality Guardrails: Translate our refreshed brand direction into practical guidelines and decisive choices. Protect tone of voice, visual standards, claims and premium positioning across all primary customer touchpoints.
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Creative Direction & Production: Turn commercial and customer insights into sharp briefs. Direct internal and external creatives, manage freelancers and production partners, and raise the quality and speed of photo, video and copy production.
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Social, Content & Ambassador Engine: Build a repeatable social and content rhythm. Develop a pipeline of brand ambassadors, creators and brand-led UGC (outreach, briefs, usage rights), collaborating with Growth on direct-response performance creative.
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Channel Orchestration: Ensure the brand narrative works seamlessly across website, paid media, CRM, social and retail.
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Measurement & Learning: Review creative learnings and customer insights alongside Growth & Data, translating results directly into the next brief or test.
What This Role Is Not
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Not a pure strategy or presentation role: Visible, high-quality output is our metric of progress.
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Not a performance marketing or media-buying role: You provide the brand narrative and creative assets; Growth specialists own ROAS, targeting and funnel optimization.
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Not a distant management layer: You stay close to briefs, assets, deadlines and live execution.
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Not perfection at any cost: You know when work is strong enough to launch, learn and iterate in market.
What You Bring
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7+ years of relevant experience in brand management, marketing communications or brand activation for an international consumer brand (DTC, ecommerce, beauty or lifestyle preferred).
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International track record & US ambition: Proven experience in scaling or launching consumer brands internationally (hands-on experience with the US market expansion is a strong advantage).
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Portfolio of execution: Demonstrable experience in leading integrated campaigns, launches, content programs or brand rollouts that you personally brought to market.
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Creative & Strategic balance: Strong strategic judgment combined with a genuine willingness to write, brief, organize and produce.
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Deep digital feeling: Excellent instinct for brand, copy, visual quality and cultural relevance across digital channels.
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Pragmatic collaborator: Clear decision-maker, comfortable challenging leadership, founders and specialists constructively, with a strong focus on collective momentum.
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Fluent English (native or near-native level). Dutch is not required; an international mindset is essential.
How Success Will Be Measured
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A clear, actively used global campaign calendar with realistic owners and deadlines.
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More consistent, recognizable and elevated brand expression across all priority touchpoints.
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A visible increase in the quality, relevance and delivery speed of live content and creative assets.
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A functioning social, content and ambassador rhythm with repeatable formats.
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Seamless collaboration between Brand, Growth, CRM, Ecommerce and Retail.
Additional Information
What We Offer
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Competitive compensation: Base salary indication of € 5.500 – € 7.000 gross per month (based on a 40-hour workweek and excluding 8% holiday allowance), aligned with your level of experience and proven track record.
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Profit-sharing scheme: Participation in nuud’s company profit-sharing plan, aligning your personal success directly with our overall commercial performance.
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Impact & leadership proximity: A central role with direct, visible impact on an international consumer scaleup, working closely with the founders, equity partners and executive leadership.
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Entrepreneurial team: A small, highly motivated and international team based in Amsterdam.
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Contract: Full-time position.
