Overview:
Are you a results-driven marketer who thinks like a business owner? At GSI, we don't just run ads — we drive the digital growth of the horticultural sector.
We're looking for a commercially sharp Online Marketeer to take full ownership of our Dutch and Belgian client portfolio, bridging the gap between complex data and measurable revenue growth.
Responsibilities:
As our Online Marketeer, you act as the Online Store Manager for your clients — owning strategy, execution, and results.
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Lead quarterly performance planning sessions aligned with horticultural seasons and client revenue goals
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Own the full feed-to-sale pipeline: optimise product feeds in Google Merchant Center to maximise ROAS across thousands of SKUs
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Lead the shift from traditional SEO to Generative Engine Optimisation (GEO) — structured data, brand authority, AI-era search
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Perform deep-dive technical SEO audits and translate findings into CMS-level implementation
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Build, optimise and scale Google Ads campaigns (Search, Shopping, PMax) for e-commerce sales and physical footfall
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Act as strategic partner for clients in NL, BE and UK — translating data into investment-level recommendations
Skills / Experience / Knowledge / Minimum Criteria:
What You Bring to the Greenhouse
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2–3 years in online retail or e-commerce marketing — you understand inventory-driven campaigns
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Expert proficiency in Google Ads, GA4, Merchant Center, GTM, and Search Console
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Working knowledge of schema markup and GEO-readiness for AI-search landscapes
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Commercial mindset: ROAS-obsessed, comfortable being held to specific growth targets
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Fluent Dutch (hard requirement) — based in the Netherlands (not a remote/international role)
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Confident communicator — able to explain complex ROI to business owners and board-level stakeholders
Why Grow With GSI?
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Salary: €50,000–€55,000 gross per year (based on experience)
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25 days annual leave (full-time basis)
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Hybrid working: 60% office (Halfweg) / 40% home — output over presence
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Travel to clients, trade fairs and events across NL, BE, UK, and Ireland
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Training and professional development budget
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Informal, direct team culture — short lines, genuine ownership
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Access to Haymarket Media Group's international network, events and editorial expertise
About Green Solutions International
Green Solutions International (GSI) is a leading digital marketing and SaaS platform company serving garden centres across the Netherlands, Belgium, United Kingdom, Ireland, and Canada. We are a joint venture between Haymarket Media Group and Green Solutions GmbH (Germany), combining editorial excellence with deep horticultural industry knowledge to help garden centres grow in the digital era.
We are currently at a pivotal moment: investing in our platform, rebuilding our team, and scaling our international ambitions. This is a rare opportunity to join a company with genuine market leadership and significant room to grow.
When applying, please confirm that you are entitled to work in the UK — this is a system requirement and does not affect your eligibility. This role is based in the Netherlands and open to candidates entitled to work in the NL.
