How do you make our customers happy?
At bol, over 47,000 commercial partners, from brands and resellers to agencies and suppliers, bring more than 35 million products to life for millions of customers. As part of Retailer 1, Retailer 1 is where bol itself sells products. You’ll design B2B tools, services, and experiences that help 1,000+ suppliers thrive and scale, while meeting the needs of 13.7 million customers.
The biggest challenge
Retailer 1 operates at the intersection of consumer trust and supplier growth. Behind the scenes, a complex software product connects assortment, pricing, compliance, and logistics at scale. Suppliers and internal teams have different goals and workflows but rely on the same core systems.
Your challenge is to turn this complexity into reliable, scalable journeys. You’ll connect fragmented tools and processes, design for both hands-on users and API-driven automation, and align commercial, logistical, and operational needs, while keeping the end customer promise central.
You’ll take an end-to-end view of the journey: mapping touchpoints across suppliers, internal teams, and systems; identifying friction; and focusing on the areas where design can have the biggest impact. Your work will drive revenue, improve supplier satisfaction, and strengthen bol’s customer proposition and long-term growth.
What you’ll do as a Senior Product Designer
You’ll report to the Product Design Manager as senior individual contributor and join a product group in Retailer 1 area, working closely with Product Managers, Engineers, Data teams, and fellow Product Designers.
As a Senior Product Designer, you bring sharp systems thinking and a strong discovery focus. You’ll lead research to uncover supplier and internal users needs and translate insights into scalable design solutions that work across diverse user segments. You’ll shape product OKRs alongside your Product Manager, challenging assumptions and advocating for solving the right problems in the most feasible way. With an entrepreneurial mindset, you’ll prototype rapidly, test with real partners, and iterate at speed, balancing craft with velocity to deliver measurable business results.
The different topics cut across multiple teams and technical systems. You’ll orchestrate alignment across stakeholders, facilitate trade-offs, and navigate organizational complexity while keeping partner value at the center. You understand the full ecosystem: how experiences translate from the supplier portal to API integrations and you design with this systems view. You’ll also actively contribute to our Design Community, elevating craft standards and championing user-centered thinking across the organization.
Your Key Responsibilities:
Lead user-research across the partner journey and deep-dive into your product teams experience to uncover high-impact opportunities
Shape product OKRs by challenging problem definitions and advocating for supplier and internal users needs that drive measurable business results
Design scalable systems and information architecture that work across diverse user segments
Orchestrate alignment across cross-functional teams and complex stakeholder landscapes, facilitating decisions that balance business goals with partner value
Prototype and test rapidly with an entrepreneurial mindset: ship experiments quickly, extract insights, and iterate at speed
Leverage AI and automation strategically to reduce friction while maintaining partner control and expertise
Translate complex operational workflows into elegant, efficient experiences that drive conversion, revenue, and platform adoption
Elevate design craft and champion user-centered thinking within the Design Community and across the organization
Why you can make a difference
You bring 7+ years of product design experience, and a portfolio that clearly demonstrates your ability to tackle complex design challenges for diverse user needs. Your expertise spans the full design toolkit: discovery, design thinking, prototyping, user research, A/B testing, and implementation.
You thrive in ambiguity and move with an entrepreneurial pace, whether from start-up experience or working on shipping products within larger organizations. You ask sharp questions that reframe problems, balance business impact with user value, and turn constraints into creative opportunities. Your systems thinking allows you to work between holistic strategy and detailed execution, while your stakeholder management skills help you drive alignment across teams and secure buy-in for bold ideas.
Most importantly, you combine strong craft with commercial instinct. You know when to ship fast to learn and when to invest in quality that compounds over time. You’re energized by complex challenges where your design decisions directly influence revenue, partner success, and platform growth.
3 reasons why this is (not) for you
Switch to find out
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Strategically systematic
You see beyond individual screens and develop experiences that scale.
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Meeting minimalist
Cross-functional collaboration feels like overhead – soloists get things done quicker.
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Feedback phobic
Design critique is the meanest form of personal attack - constructive criticism is a myth.
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Strategically systematic
You see beyond individual screens and develop experiences that scale.
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Bridge builder
You thrive at the intersection of user needs, legal, technical, and finding elegant solutions where others see only potential conflicts.
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Trust cultivator
You understand that every interaction impacts people’s confidence in bol and take that responsibility seriously.
Perks of having a blue heart
Discover all perks
Relocation
Bol wants to ensure that you make the best possible transition. We offer relocation assistance to the Netherlands from the moment you have the job.
The culture and the office
Our colleagues work hard to make the daily lives of our customers easier and more fun. But of course, we do this in an inspiring and creative environment!
Bonus
The bonus is calculated at the end of the year and we always end the year with a fun party!
Interview process
We'll tell you all about applying at bol.
Your application
We’ll review your application with care. We aim to get in touch with you as soon as possible.
First contact
We’ll contact you and walk you through the process and take the first step to set up an interview. And since we’re already talking: feel free to ask any questions you may have.
First date
During the first interview we’ll get to know each other. We want to find out more about you, your work experience and skills.
Your next interview
Before this interview will take place we will ask you to take an online assessment. For some specific jobs we ask you for extra input, for example a business case or a technical assessment. We’ll also discuss the position and the team in depth.
Is this love?
Two interviews are usually enough to see if it’s a match. And if you agree… well, it’s the beautiful beginning of your career at bol.
Any questions?
I'm Thijmen Klompmaker, Recruiter at bol. Anything I can help you with regarding the Senior Product Designer - Retailer 1 vacancy?
Get in touch!
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