What to Expect
We are looking for a Demand Generation Manager based in Amsterdam to drive growth of residential energy products, with a focus on the Netherlands, but also across the entire EMEA region. You will help build and execute our marketing strategy across EMEA supporting Tesla channel sales teams and our Certified Installer partners and distributors. The overall objective is to increase awareness and drive sales of Tesla’s residential energy portfolio—including Powerwall, Wall Connector, and Tesla Electric, while also enabling our partners to grow their top lines. This role will report to the Head of Demand Generation, Residential Energy - EMEA and will work closely with various global teams. You will be working with a variety of stakeholders globally including engineering, design, web, copywriting, sales, marketing peers in other regions and legal teams ensuring you deliver on your objectives and while creating impactful marketing and communications campaigns across the region.
What You'll Do-
Work with the Head of Demand Generation and other marketing team members to develop targeted strategies and execute activities that enable the Dutch Tesla Residential Energy channel sales teams and our external partners to achieve their sales objectives
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Manage the planning, execution and performance tracking of regional activities including lead generation campaigns, events & conferences as well as digital communications (e.g., emails, social, website)
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Work closely with the Tesla Residential Energy sales teams as well as vehicle teams to develop
campaigns and initiatives to drive awareness and sales of residential energy products -
Develop and execute EMEA-wide marketing initiatives for Certified Installer programs, sales enablement, and growth campaigns, ensuring marketing efforts are scalable, measurable, and designed to drive real business outcomes
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Drive development and execution of partner marketing materials, including emails, toolkits, webinars, campaigns, and rebate initiatives
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Act as a brand ambassador, ensuring all partners operate within the Tesla brand guidelines
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Work with our internal Design and Content teams as well as external vendors on consistent and effective messaging of customer facing documents, promotional materials and videos to build compelling content across channels like email and social, that will build awareness, engage and convert
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4+ years of experience developing growth/product marketing strategies, driving customer acquisition, and executing results-based marketing programs
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Bachelor’s degree in a relevant field, or equivalent experience
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Experience working in both B2B and B2C organizations is preferred
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Understanding of the Dutch market, preferably within the renewable energy industry
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Proficiency in building clear, compelling value propositions that can be expressed in a variety of media to all levels of the organization and proven track record in planning and executing high-quality events and exhibitions of varying formats, sizes and scales
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Strong attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment
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Ability to meet deadlines with minimal supervision and to manage multiple projects
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Exceptional verbal and written communication skills in English and Dutch (additional European languages are a plus)
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Willingness to travel ~20% (primarily in Europe, with occasional global trips)
Tesla is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.
Tesla is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.
