Job Description .buttontext1967aeac1bf131b4 a{ border: 1px solid transparent; } .buttontext1967aeac1bf131b4 a: focus{ border: 1px dashed #757575 !important; outline: none !important; }
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Job Requisition ID: 50905
Job Closing Date: 31st August 2026
Amsterdam, NLD,
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JOB DETAILS
JOB BAND: D
CONTRACT TYPE: Permanent
LOCATION: Amsterdam, 3 days minimum in the office
DEPARTMENT: CRM Data & Insights
PROPOSED SALARY RANGE: €4500 - €6250 (monthly) plus holiday allowance based on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
PURPOSE OF THE ROLE
The ‘EMEA CRM Manager’ role is essential to managing both the strategy and operational running of CRM for the EMEA regions - growing addressable audiences (newsletter databases) and delivering targeted email newsletters to those regions that build deeper relationships with audiences and maximises commercial opportunities. The role will be responsible for designing, executing, and optimizing the full customer lifecycle (including automation, journeys and personalisation). The role focuses on driving engagement, retention, and loyalty through data-driven insights, utilizing platforms like Salesforce Marketing Cloud with a primary responsibility towards the Netherlands and Belgium markets.
WHY JOIN THE TEAM
A variety of challenging work – In BBC Studios we work on a wide variety of different products that cut across a number of advertising and audience technologies. Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation. Working with cutting edge technology. We are constantly looking to leverage new technologies to make ourselves more effective.
YOUR KEY RESPONSIBILITIES AND IMPACT:
Campaign Delivery
Partner with the CRM Director and EMEA stakeholders to deliver targeted, data-driven CRM campaigns and maximise customer engagement opportunities.
Develop and execute CRM strategies, campaigns and customer journeys using Salesforce Marketing Cloud.
Build, deploy and optimise email communications, ensuring compliance with BBC standards and processes.
Analyse campaign performance using Tableau, delivering actionable insights and recommendations.
Drive customer segmentation and profiling initiatives to improve performance and commercial outcomes across B2B and B2C audiences.
Strategy & Planning
Support the execution of the EMEA CRM strategy and act as the regional CRM subject matter expert.
Lead CRM activity across multiple brands, ensuring alignment with business objectives and delivering strategic projects.
Champion CRM best practice across the organisation and increase stakeholder engagement.
Identify opportunities to improve processes, reduce costs and enhance operational efficiency.
Lead the adoption of AI-driven CRM capabilities, including Salesforce Einstein, to optimise customer engagement and team performance.
Leadership & Development
Provide guidance and expertise on Salesforce Marketing Cloud and related CRM platforms.
Encourage innovation and promote awareness of emerging CRM, marketing and digital trends.
Support CRM capability development through training, coaching and knowledge sharing.
Collaborate closely with CRM colleagues and stakeholders to drive continuous improvement and business success.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
Strong experience using Salesforce Marketing Cloud or a similar CRM marketing platform such as Braze.
Proven background in email marketing, including the delivery and optimisation of customer campaigns and journeys.
Experience working in an analytical or data-driven role, with the ability to interpret campaign performance and generate actionable insights.
Strong data and analytics skills, with a commercial and customer-focused mindset.
High proficiency of English is essential, and proficiency in Dutch.
DESIRED BUT NOT REQUIRED:
Previous people management or line management experience, with the ability to support and develop team members.
Understanding of the BBC and its place in the media market.
Experience of delivering multi-channel marketing automations.
Understanding and experience of editorial compliance and Fair-Trading policies
If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
#BBCSTUDIOS
