How do you make our advertisers successful?
By helping them understand why performance happens and help them navigate the possibilities within our advertising eco-system for further growth.
At bol, advertising is one of the fastest growing strategic business models and retail media is increasingly important for our advertisers.
With multiple advertising propositions such as Sponsored Products, Branded Shelves, Onsite & Offsite advertising and Social Advertising, advertisers need more than dashboards and metrics. They need clear, actionable insights to scale their businesses.
As Senior Product Manager – Advertising Insights, you will shape the future of how advertisers understand their performance across the full advertising funnel. You will transform reporting into true insight: eg: uncovering where conversions come from, which trends are ongoing and why, how audiences respond, and how different advertising propositions reinforce each other.
This is a high-impact role with direct advertiser impact within our advertising Eco-system — where data, product strategy and advertiser & bol growth come together.
The biggest challenge
Today, our Ad Insights team is primarily focused on unified reporting. But our scope and size has outgrown our current set-up.
You’ll lead the transition from descriptive reporting to diagnostic and strategic insights towards our advertisers across
Sponsored Products
Branded Shelves
Onsite Advertising
Offsite & Social Advertising
Affiliate & Creator reporting (Possible future expansion)
The challenge is not just scale — it’s sense-making from the perspective of our advertisers.
Where do my conversions really come from?
Why do certain campaigns or audiences perform better?
What is the impact of the usage of different propositions to reach my goals?
What audience capabilities does bol offer — and how can I leverage them to reach my goals?
You will define what “great advertising insights” mean at bol, and turn that vision into a scalable product.
What you will do as Senior Product Manager – Advertising Insights
You own the product vision, strategy and roadmap for advertising insights across propositions and channels.
You will:
Define a compelling vision for advertiser insights that goes beyond dashboards and metrics
Help advertisers from reporting towards explaining & diagnosing with a close connection between the reporting & advertiser recommendations team
Build insight capabilities that answer operational but also strategic advertiser questions
Connect performance towards advertisers across Sponsored Products, Branded Shelves, Onsite, Offsite and Social Advertising
Develop audience-related insights: who do we reach, how do audiences behave, and how to activate them effectively
Establish success metrics that show how insights help advertisers grow and scale
Drive strong discovery, experimentation and data-informed decision-making
Align stakeholders across product, marketing, advertising, analytics and commercial teams
You’ll co-lead a new to be formed cross-functional team, including a lead engineer, product analyst, product designer and current & new engineers.
Together, you’ll raise the bar for insight-driven decision-making — both internally and for advertisers.
Why you can make a difference
You bring strategic depth, analytical strength and product leadership experience.
You:
Have 5+ years of experience as a Product Manager, preferably in data-heavy, analytical or platform domains
Are comfortable working at the intersection of data, analytics, product and business impact
Can translate complex data and performance signals into clear narratives and product direction
Know how to balance long-term vision with pragmatic, iterative delivery
Are confident steering senior stakeholders and aligning diverse perspectives
Enjoy elevating product management maturity in and beyond your team
Experience with AdTech, Retail Media, Marketing Analytics or B2B SaaS is a strong plus — but the ability to turn data into meaning is key.
3 reasons why this is (not) for you
Switch to find out
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Reporting-focused
You’re satisfied once dashboards are built and metrics are defined
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Feature deliverer
You optimize for output instead of advertiser learning and growth
-
Silo operator
You prefer narrow scopes over cross-domain collaboration
+
Insight strategist
You’re energized by uncovering why things happen for our advertisers and turning that into product value
+
Systems thinker
You naturally connect channels, propositions and datasets into a coherent whole
+
Ownership driven
You take full accountability for vision, outcomes and impact
Where you’ll work
You’ll join bol’s Marketing & Advertising domain within the “Ease” product group. This group is focusing on making growth through bol easy for advertisers, affiliates and creators. You will be working closely together with teams responsible for Campaign Creation, Reporting, Advertiser Advice and Affiliate & Creators team.
We’re a product-led organization where autonomy, ownership and impact matters. You’ll work in a hybrid setting, closely collaborating from our Utrecht office while maintaining flexibility. Together with ~2,900 colleagues, we serve over 13 million customers and support tens of thousands of partners in growing their businesses through bol.
Perks of having a blue heart
Discover all perks
Bonus
The bonus is calculated at the end of the year and we always end the year with a fun party!
The culture and the office
Our colleagues work hard to make the daily lives of our customers easier and more fun. But of course, we do this in an inspiring and creative environment!
The extras
To start your bol journey off right, you’ll receive a welcome package, a laptop, and even a noise-cancelling headset.
The internal application process
So you’ve found an exciting opportunity within bol! Here’s what happens next:
Your application
We carefully review your application and will get back to you soon to let you know if we’re moving forward. We aim to get in touch with you as soon as possible.
First contact
If you're invited to an interview, we’ll reach out to schedule a meeting. This is also your chance to ask any questions you may have about the role, the team, or the process.
The interview
In this conversation, we’ll get to know each other better. We’ll discuss your experience, skills, and how you contribute to our shared mission. We’ll also explore whether the role aligns with your ambitions and how you embody bol’s Leadership Behaviours. Depending on the role, a second interview may follow.
Is it a match?
If we both feel it’s the right fit, we’ll make you an offer and discuss the next steps. Time to start your next chapter at bol!
Any questions?
I'm Siemen van Tongeren, Recruiter at bol. Anything I can help you with regarding the Senior Product Manager – Advertising Insights vacancy?
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