We are looking for an entrepreneurial and results-driven Head of B2B to lead and further develop our Business-to-Business organization across the Benelux.
In this role, you will be fully responsible for driving B2B sales performance, strengthening our market position in the SME segment, and building a scalable and future-proof B2B ecosystem. You will operate at the intersection of strategy and execution, ensuring both commercial growth and operational excellence. You will report formally to the CCO, while working closely with international leadership and playing a key role in implementing the broader B2B strategy within the Benelux region.
B2B is a key growth driver within the organization, currently representing approximately 12% of total business with significant untapped potential. You will lead the transformation from a historically passive B2B approach towards a more structured, acquisition-driven and solution-oriented business model.
Strategy & Business Development
- Drive the implementation of international B2B strategy within the Benelux
- Further develop the SME segment with a strong ecosystem approach
- Build and expand end-to-end B2B solutions (hardware, software, services, payments)
- Translate strategy into clear commercial plans and execution frameworks
- Ensure fast and effective rollout of new initiatives, services, and propositions
Sales Leadership & Performance Management
- Lead B2B sales performance across active and passive channels
- Manage and optimize a network of 25 B2B specialists across around 20 hubs in the Netherlands
- Drive acquisition, lead generation, and external sales activities
- Implement structured performance management (targets, pipeline, visits, conversion)
- Take ownership of full P&L responsibility (turnover & EGT)
Operational Excellence
- Bring structure, discipline, and scalability to B2B operations
- Improve and enforce key processes (e.g. acquisition, CRM, debtor management)
- Address and optimize areas such as outstanding receivables and operational inefficiencies
- Prepare the organization for further centralization of non-sales activities
Stakeholder Management
- Work closely with the CCO and international B2B leadership
- Collaborate with HQ teams across Rotterdam and Brussels
- Engage in external networking and relationship building (e.g. business clubs, events)
