Amsterdam (Hybrid), Part-time (Fractional, and in consultation)
About Syntho
When real data is sensitive, missing or problematic - turn to synthetic data!
Syntho is an Amsterdam-based start-up enabling organizations to safely and efficiently work with privacy-preserving, production-like data. Our mission is simple: unlock data by making high-quality synthetic data accessible.
What makes us unique? Syntho brings all synthetic data generation methods into one platform, including:
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Synthetic Data Masking
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Rule-Based Synthetic Data
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AI-Generated Synthetic Data
This allows organizations to tailor data generation to their exact use case—ensuring outputs are accurate, privacy preservative, and production-like.
We’re proud to be globally recognized for our innovation:
Philips Innovation Award winner
UNESCO Challenge winner at VivaTech
Listed by NVIDIA as a Generative AI startup to watch
Why Join Now?
Syntho is entering its next growth phase.
We are strongly focused on our core use cases, test data and demo data, targeting a clearly defined ICP. With initial product-market fit, we are now scaling—and this role is key in driving that growth.
You’ll join at a pivotal moment: from early traction to market leadership in Europe.
Your Role: CRO / Commercial Lead
As CRO / Commercial Lead, you are responsible for owning and building Syntho’s entire commercial function.
You will bring structure, urgency, and execution power—turning strategy into a scalable, high-performing sales organization.
You combine strategic thinking with hands-on execution, and you know how to turn commercial expertise into daily practice across the team.
Key Responsibilities
Build & Scale the Revenue Engine
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Design and implement a repeatable, scalable sales organization
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Define the commercial strategy across outbound, inbound, and partnerships
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Build and optimize the full funnel: from lead generation to closing
Drive Sales Culture & Urgency
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Instill a high-performance, sales-driven mindset across the company
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Create urgency, focus, and accountability in commercial execution
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Set clear targets, KPIs, and performance rhythms
From Expertise to Execution
- Bring proven commercial expertise and translate it into practical processes
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Implement playbooks, cadences, and best practices
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Ensure consistent execution across the team
Lead & Grow the Team
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Hire, coach, and develop SDRs, AEs, and future sales leaders
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Act as a hands-on leader—leading by example in deals and outreach
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Build a culture of ownership, learning, and results
Own Revenue Growth
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Take full ownership of pipeline, conversion, and revenue targets
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Identify growth opportunities within our ICP and use cases
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Work closely with founders on strategy, positioning, and pricing
Your Profile
Commercial Leadership
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Proven experience in building and scaling B2B sales organizations
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Background as CRO, Head of Sales, or Commercial Lead in a SaaS or tech environment
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Strong track record in driving revenue growth and pipeline development
Builder Mentality
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You don’t optimize—you build from the ground up
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Experience creating structure where little exists
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Able to move fast while building for scale
Hands-on execution Power
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Highly hands-on and results-driven
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Able to translate strategy into daily, repeatable execution
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Strong in setting up processes, tooling, and performance tracking
Sales Mindset & Energy
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You bring urgency, energy, and focus
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You naturally drive performance and accountability
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You know how to create momentum and push deals forward
Domain Affinity
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Experience with complex B2B solutions (data, AI, SaaS)
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Strong ability to understand technical products and translate value
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Customer-first mindset with a focus on solving real problems
What’s in It for You
- Work at the forefront of AI and synthetic data innovation
- Contribute to solving one of the biggest challenges in tech: data privacy
- Grow with a fast-scaling startup at a key inflection point
- Join a young, ambitious, and international team
- Enjoy regular team events, drinks, and offsites
- Modern office in Amsterdam + flexible working options
Location
Amsterdam (hybrid: office + work-from-home flexibility)
