Job Preferences & Compensation
- Location: Milan (preferred) or Remote (global)
- Commitment: Full-time (40 hours per week)
- Salary: Competitive salary, commensurate with experience
Core Competencies
- 5–7 years in B2B SaaS product marketing
- Ability to craft positioning and messaging for technical/AI-driven products
- Go-to-market experience for new products or feature launches
- Translating complex capabilities (NLP, AI, VoC analytics) into clear enterprise value propositions
- Familiarity with enterprise buying processes (long cycles, multi-stakeholder: CPO, CMO, Category Manager, Insights teams)
- Ability to conduct buyer persona research and customer interviews
- Vertical experience in consumer electronics, home appliances, or FMCG is a strong plus
Operational Skills
- Sales Enablement : Case studies, battle cards, sales decks, one-pagers — materials that help the sales team close
- Competitive Intelligence : Track players like Sprinkler, Bazaarvoice, Qualtrics; continuously sharpen Wonderflow's positioning
- Web & Content : Own product pages, landing pages, and technical blog posts
- Data Literacy : Ability to read and leverage analytics outputs as proof points — not a data scientist, but data-fluent
Product & R&D Interface
- Market feedback loop : Systematically collect and synthesise input from clients, prospects, and lost deals; translate it into actionable product insights for the R&D and Product team
- Feature prioritisation input : Contribute to roadmap discussions with market evidence — what customers are asking for, what competitors are shipping, what's blocking deals
- Beta & early access programs : Coordinate early adopter testing with selected clients, gather structured feedback, and feed it back to Product
- Launch readiness : Work closely with the Product team to define launch criteria, prepare internal enablement, and sequence external communication
- Product documentation : Own or co-own the product narrative — release notes, changelog communications, feature explainers written for a non-technical buyer audience
- Win/loss analysis : Run structured win/loss interviews and share findings with both Sales and Product to close the loop between market reality and product decisions
Critical Soft Skills for Wonderflow
- Ownership mindset — in a scale-up, no one hands you a brief
- Cross-functional collaboration — tight alignment with Product, Sales, and Customer Success
- Multilingual — English fluent (mandatory); Italian and/or Spanish are strong advantages
- Storyteller — Product Intelligence is a powerful concept that's often mis-undersold; this person needs to evangelise it
- Familiarity with HubSpot
Nice to Have
- Background in a VoC, CX, or market research company
Prior exposure to enterprise clients in consumer goods (appliances, personal care, electronics)
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Why Join Us?
At Wonderflow, you will find an open, collaborative team that is always ready to share ideas. We believe in continuous improvement, innovation, and maintaining a healthy balance between professionalism and a positive atmosphere. Here, numbers matter - but people matter even more!
