Aquablu is building the world’s largest adaptive hydration platform. We combine connected hardware, software, and data to change how people drink water: starting at work, and expanding to everywhere people spend their day. We’re live across 16+ countries, backed by leading investors, and scaling fast.
We’re looking for a VP of Product to lead our product organisation and turn a founder-led product vision into a structured, high-velocity machine. You’ll own the roadmap, the operating rhythm, and design craft across a connected platform: physical devices, mobile apps, cloud, and data working as one experience.
This is a hands-on leadership role. Our CEO is deeply product-minded and owns product vision and taste; your job is to amplify that, give it structure, and ship relentlessly. You’ll thrive here if you like working shoulder-to-shoulder with a founder, moving fast, and building things people actually love.
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Turn product vision into a structured roadmap and a predictable shipping cadence. Prioritise ruthlessly, ship frequently, iterate on data and user insight
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Build and lead the team as the company scales
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Run the full product lifecycle, from concept gate through delivery, across physical and digital
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Own design quality across every touchpoint, from hardware interfaces to mobile apps and enterprise dashboards and hold a high bar
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Partner closely with the heads of physical and digital products, and with engineering, so design and product intent survive implementation
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Connect product decisions to commercial outcomes: activation, retention, expansion
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Contribute to company strategy as a member of the executive team
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Consumer product DNA: you’ve built things people love, with real interface craft, emotional pull, and retention you can point to. Ideally a 0-to-1 consumer launch
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Connected-systems fluency: you’ve shipped products where a physical device, an app, the cloud, and data are one experience. You think in interfaces and respect hardware constraints, not just screens
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8+ years in product, with 3+ years at VP or Head of Product level
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Scaled a product org from a small team into a structured, high-performing function
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Series A–C operating experience: you know how to build at this speed and what breaks next
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Strong design taste: opinions on what great products look and feel like, and the instinct to run design as a craft, not a service function
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Able to run a B2B product engine even though your instincts are consumer: you respect that today’s B2B business funds tomorrow’s consumer bet, and you won’t starve it
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Comfortable working with a deeply product-minded CEO: you amplify founder vision and give it structure, you don’t compete with it
26 paid holiday days
Large percentage of Equity through our Aquablu for All plan — everyone shares in what we’re building
- ️ Beautiful and bright office in Amsterdam (Houthavens).
Healthy (heavily discounted) lunches
Urban Sports Club membership
Equity through our Aquablu for All plan — everyone shares in what we’re building
Travel compensation >10km
- ️ Quarterly team events at our HQ in Amsterdam (Houthavens)
A pension plan by Zwitserleven.
Endless amount of our very own flavoured water !
What kind of vibe can you expect at our office? Check out our very own Spotify playlist "Akwablues".
