Ready to own CRM impact across Europe and see your work directly drive revenue? As our CRM Marketer for the DACH market, you’ll create highly localized, commercially effective customer communications that directly impact retention and revenue. Because this role owns CRM campaigns for Germany, Austria, and Switzerland, native-level German language skills are essential. You know what converts in-market, can write customer-facing copy that feels natural and persuasive, and understand local nuances in tone and messaging. If you love commercial impact, experimentation, and data-driven marketing in a fast-growing e-commerce environment, this could be your next step.
What will you be doing
This role is focused on Germany, Switzerland, and Austria (DACH markets). Depending on your place of residence, this role can be based at one of our offices in the Netherlands (Veendam or Hilversum) or Germany (Berlin).
You will be responsible for CRM execution and performance across these markets, acting as an individual contributor without direct people management responsibilities. You:
· Independently own and optimize the end-to-end email marketing program across multiple European markets, translating group CRM strategy into impactful local execution (as an individual contributor)
· Design and improve automated lifecycle journeys that increase customer retention, reduce churn, and grow customer lifetime value
· Drive CRM revenue contribution by executing personalized, data-driven campaigns and offers that directly impact commercial performance
· Leverage data, A/B testing, automation, and AI-driven insights to continuously enhance campaign performance and efficiency
· Launch high-impact commercial email campaigns and expand lifecycle flows within your first 90 days to generate immediate revenue uplift
· Collaborate cross-functionally with data, brand, e-commerce, and local market teams to deliver commercially effective and customer-centric communications
Success in this role
· KPI ownership: You directly increase CRM revenue share through personalized, high-performing campaigns and lifecycle improvements
· First 90 days: You launch new commercial campaigns, expand lifecycle flows, and identify quick wins in automation and personalization that drive immediate impact
· After 6 months: You have automated and optimized the campaign setup, built a strong understanding of customer behavior and needs, and established effective collaboration with key stakeholders across the business
Who are you
You are a customer-focused and results-driven CRM professional who thrives in a fast-paced, collaborative environment and enjoys improving both performance and ways of working. You possess the following personality traits:
· Ownership mindset with a strong drive to deliver measurable results and revenue impact
· Analytical and data-driven, able to translate insights into action while maintaining speed
· Proactive and solution-oriented, constantly identifying opportunities for improvement (e.g. automation, AI)
· Clear communicator who builds transparency and aligns stakeholders across markets and teams
· Collaborative team player who contributes to a supportive, diverse, and high-performing team environment
What do we ask
We think you will be successful in this role if you:
· Have at least 3 years of proven experience in CRM and email marketing, preferably within e-commerce or DTC
· Bring hands-on experience with Klaviyo or a comparable ESP (flows, segmentation, A/B testing)
· Possess a strong analytical mindset and can translate data into commercial decisions and measurable impact
· Have experience designing and optimizing lifecycle and multi-channel customer communications
· Are familiar with predictive modelling concepts (e.g. CLV, churn, RFM) and/or AI-driven marketing tools
· Are proactive, agile, and comfortable taking ownership of day-to-day CRM performance
· Native or near-native German language proficiency (C2 level) is essential, as you will create and optimize customer-facing CRM communications for DACH markets
· Professional fluency in English for cross-functional collaboration in an international environment
What do we offer you
If you come to work at EQOM, you will join an ambitious international organization with strong local brands, including Easytoys and Amorelie. Depending on your place of residence and the employing entity (Netherlands or Germany), your employment contract and secondary benefits will be based on the local package. While the overall philosophy is aligned across the group, some employment conditions differ by country due to local legislation and market practice.
You can generally expect:
· A fixed-term contract for 32, 36 or 40 hours per week (in consultation)
· A competitive salary aligned with the local market
· Flexible working hours and hybrid working (home & office) where applicable
· Pension arrangements (according to local entity rules)
· Strong focus on personal development and growth opportunities
· A dynamic, international working environment with cross-border collaboration
Local benefits are tailored per country
Our employment conditions are designed to reflect what is most common and tax-efficient in each market, ensuring that employees benefit in the most effective way locally.
This means, for example:
· In Germany, employment conditions are aligned with German market practice, where employees typically benefit from more vacation days and tax-efficient treatment of work-from-home costs and commuting arrangements
· In the Netherlands, the package includes elements such as vacation allowance and travel/home office reimbursements, which are standard in the Dutch compensation structure
Additional perks (depending on role and eligibility):
Possibility to work remotely for extended periods (e.g. up to 8 weeks per year, subject to approval)
Company events and team activities organized by our employee committee
Access to international projects and cross-market collaboration within the group
About us
Our motto? Let's rise together.
Our mission? To become the market leader in the field of intimate wellness.
We are EQOM Group: an international player with a focus on e-commerce, quality and an open mindset. By now we are working with around 450 colleagues across Europe on our ambition: to make the difference for our customers by presenting erotic products in an accessible and attractive way.
We manage various webshops, including EasyToys and Amorelie. Our assortment consists of more than 14,000 erotic items that are shipped worldwide every day and bring pleasure to bedrooms all over the world.
At EQOM you get the space to discover your talent and strengths. We know a business culture of humor and equality: a place where you can be yourself and grow.
Apply
Have we awakened your enthusiasm? Apply right away. We'd love to get to know you!
Job Type: Full-time
Work Location: In person
