The Director, Brand Management – NL leads the development and execution of the brand strategy for one or more major trademarks within the Netherlands portfolio. Operating in a Top9 priority market, this leader plays a central role in driving brand growth, strengthening consumer relevance, and delivering commercial impact through locally resonant plans that fully leverage global and Europe Operating Unit (OU) strategies.
As a key member of the NL Marketing Leadership Team, the Director ensures brand plans are insight driven, commercially grounded, and flawlessly executed. This leader works in close partnership with the Senior Director Marketing Netherlands, the bottler (CCEP), Commercial, IMX, Media, Insights, PACS, Finance, RGM, and the Europe OU category network.
The Director manages and develops a team of Senior Managers and/or Managers to deliver brilliant activation, impactful innovation launches, and strong marketing execution across all channels and touchpoints.
1. Brand Strategy & Portfolio Leadership
Identify growth opportunities using consumer insights, cultural trends, category dynamics, and competitive analysis.
2. Integrated Planning & FullFunnel Activation
Develop annual brand plans including communication, media, digital, PR, experiential, shopper, and customer activation.
Ensure IMX, brand ideas, innovation, and media work as a unified system to drive fullfunnel results.
Activate innovation launches with excellence—ensuring readiness across pack, claims, communication, RGM, shopper and customer activation.
4. Commercial, Customer & Bottler Collaboration
5. System & Network Collaboration
6. Performance Management
Monitor brand performance across equity, penetration, value share, NSR, GP, distribution, and media effectiveness.
7. People Leadership & Capability Building
8. Governance, Compliance & Operational Excellence
Ensure brand governance, SRA & claims approval, legal compliance, and sustainability requirements are followed.
Qualifications & Experience
Expertise in brand strategy, IMX, media, insightdriven planning, innovation, and commercialization.
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)
Location(s):
Netherlands
City/Cities:
Rotterdam
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 13, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
