Job title: Digital Marketing Executive (UK CRM & Retention)
Reporting to: Chief Marketing Officer
Location: Hybrid working in Amsterdam, the Netherlands
Contract: 32 hours per week (4 days)
Our Company
Big Green Smile exists to make sustainability the norm by reshaping how people shop. We believe consumerism can and should be more sustainable and ethically focused. Our role is to make it easier for people to make better choices every day.
Founded in 2008 as a single e-commerce site, Big Green Smile now operates across the UK, Benelux, Germany and France, alongside supporting direct-to-consumer operations for other brands in the sustainability space. We aim to empower conscious consumers by showcasing high-quality sustainable products, engaging and informing customers, and continuously improving our business and supply chain to create positive social, economic and environmental impact.
Big Green Smile is an inclusive company, and we know we are stronger when every member of our team feels respected, included and heard.
Job Overview
This is a hands-on, CRM-led digital marketing role in a small, fast-moving business, responsible for our UK email channel. We have a strong base of returning customers who value shopping with us, and you will build on those relationships through relevant, well-executed communications that drive repeat purchase and support sustainable revenue growth.
Working from agreed commercial priorities, customer insight and campaign performance, you will own the CRM plan and its end-to-end delivery, from prioritisation and briefing through to build, quality assurance, deployment, reporting, testing and optimisation.
The majority of your time will be focused on CRM and email. You will also support selected content and digital channel activity as part of agreed business priorities. You will have autonomy over day-to-day delivery, working collaboratively with stakeholders and using your judgement to focus effort where it will have the greatest customer and commercial impact.
Key Responsibilities
CRM planning and delivery
- Own the UK CRM and email calendar, priorities and delivery timelines
- Translate commercial priorities, promotional plans and customer insight into clear campaign plans and briefs
- Coordinate assets, content, and approvals with relevant stakeholders
- Build, proof, quality-check, segment, schedule and deploy campaigns in the CRM platform
- Write accurate, engaging email copy that reflects the Big Green Smile brand and supports the commercial objective
- Make sound day-to-day decisions within agreed commercial, brand and compliance parameters
- Keep stakeholders informed of important dependencies and recommend solutions when decisions are needed.
- Ensure communications meet brand, legal, consent and best-practice requirements, including internal guidance on environmental claims
Retention and customer value
- Use customer behaviour and campaign insight to identify opportunities across repeat purchase, frequency, cross-sell and reactivation
- Develop useful audience segments and apply appropriate contact cadence and messaging
- Own and continuously improve lifecycle journeys and automations
- Balance short-term revenue opportunities with relevance, customer trust and long-term engagement
- Monitor list health, deliverability and customer-response signals, taking action where needed
Performance, testing and optimisation
- Own regular reporting on UK email activity and agreed commercial and customer measures
- Turn results into clear conclusions, recommendations and next actions
- Maintain a focused testing and optimisation plan, prioritised by likely customer and commercial impact
- Apply campaign learning to future activity and share relevant insight with stakeholders
Content and channel support
- Produce basic design work and adapt existing assets for email and other agreed formats when required
- Update website or blog content through the CMS where this supports an agreed campaign
- Support selected organic social, partner or white-label communications as part of agreed campaign activity
- Maintain visual and written consistency across the activity you deliver
Ways of working
- Plan and manage your workload independently, focusing effort on the activity with the greatest customer and commercial impact
- Recommend priorities and practical solutions, keeping stakeholders informed of progress, dependencies and decisions needed
- Collaborate effectively across a small team while maintaining a clear focus on CRM and retention
What Success Looks Like
· UK CRM makes a measurable contribution to revenue, repeat purchase and customer lifetime value
· Campaigns and lifecycle journeys improve retention, reactivation and conversion against agreed measures
· Email engagement, list health and deliverability remain strong
· Testing and optimisation produce useful learning that is applied to future activity
· The UK CRM calendar is delivered reliably and aligned with commercial priorities
Skills and Experience
- Proven hands-on experience delivering CRM and email marketing for a UK e-commerce audience
- Demonstrated ability to own campaigns from objective and prioritisation through to deployment and evaluation
- Practical experience with campaign building, segmentation, quality assurance, testing and reporting in a CRM platform
- Experience working successfully in a small team and managing priorities independently
- Sound judgement and the ability to balance quality, pace and commercial impact
- Able to turn commercial objectives, customer insight and performance data into clear, practical plans
- Commercially minded, with curiosity about customer behaviour and repeat purchasing
- Exceptional written and spoken English, with a strong command of British English and proven ability to produce polished, natural and engaging customer-facing copy for a UK audience
- Strong attention to detail, delivery accuracy and deadline management
- Confident adapting digital assets and using CRM, CMS and design tools
- Genuine interest in sustainable living and working for a purpose-led retail brand
Skills and Experience (Desirable)
- Experience with lifecycle journeys, marketing automation or email deliverability
- Experience supporting multi-market e-commerce or multilingual campaigns
- Experience working in or with sustainability-led brands
Why You'll Want to Work Here
Real ownership and visible impact
We're a small, fast-moving business, so you will have responsibility for your work and see its impact quickly. You will have the freedom to make practical day-to-day decisions, improve how we work and shape the CRM programme.
Purpose-led and practical
Sustainability is core to what we do, but we're practical about it. You'll be working on everyday products customers buy, helping them make more informed choices across laundry, cleaning, beauty, baby and personal care.
Flexible working that fits real life
The role is based in Amsterdam with hybrid working and flexible hours. We trust people to manage their responsibilities and communicate clearly about priorities, progress and support needed.
Practical development opportunities
You will gain broad exposure to the commercial performance of an international e-commerce business and have the opportunity to deepen your CRM, retention and customer-insight experience as our capabilities develop.
A friendly, supportive team
We're a small team across the UK, the Netherlands and Belgium, with a positive and supportive working environment. You will have access to colleagues and leadership when decisions or input are needed, alongside the autonomy to manage your day-to-day work.
Benefits
- Flexible working hours
- Travel allowance, subject to a monthly cap
- 25 days’ annual leave, pro rata
- Birthday day off
- Annual volunteering day off
- Generous staff discount
- Pension contribution
How to Apply
Please apply by emailing [email protected] with your CV and a short note covering:
- Your experience independently managing and delivering a high-volume BAU email programme
- Three to five examples of emails you have produced and/or designed, including examples of customer-facing English copy written for a UK audience.
- Your salary expectations and notice period
Questions Before Applying?
Feel free to reach out by emailing [email protected] if you'd like to clarify anything about the role.
Job Types: Full-time, Part-time
Pay: €27.200,00 per year
Expected hours: 32.0 per week
Work Location: Hybrid remote in 1043 Amsterdam Westpoort
