Job Description for Digital Marketing Manager – Submission for ISO 9001
Certification
Key Responsibilities:
Strategy Development & Execution: Develop, implement, and optimize
comprehensive digital marketing strategies aligned with business goals,
including SEO, SEM, email marketing, content marketing, and social media.
Campaign Management: Oversee the creation, execution, and optimization
of paid and organic digital marketing campaigns to drive traffic and lead
generation.
SEO & SEM: Lead efforts to improve organic search rankings, manage paid
search campaigns (PPC), and monitor search engine trends and algorithm
changes to adapt strategies accordingly.
Social Media Management: Design and execute social media campaigns
across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to engage with
customers, increase brand awareness, and drive traffic.
Content Strategy & Creation: Develop content strategies for blogs, social
media, newsletters, and website pages to engage audiences and boost online
presence.
Email Marketing: Plan and manage email marketing campaigns, including
segmentation, A/B testing, and performance analysis, to nurture leads and
improve customer retention.
Analytics & Reporting: Monitor and analyze campaign performance using
tools like Google Analytics, social media insights, and other analytics
platforms. Provide regular performance reports and recommendations for
optimization.
Website Management: Work with the web development team to optimize
website performance, UX/UI, and ensure all digital marketing efforts align
with the overall user experience and business objectives.
Budget Management: Oversee the digital marketing budget, allocating
resources effectively to maximize ROI across various digital channels.
Market Research: Conduct market research to identify trends, customer
needs, competitor activity, and new opportunities for growth within the
digital space.
Brand Development: Ensure that all digital marketing efforts align with the
company’s brand voice, message, and positioning, maintaining consistency
across all channels.
Team Leadership: Lead, mentor, and manage a team of digital marketing
specialists, providing guidance, training, and fostering professional growth.
Collaboration with Other Teams: Work closely with the product, sales, and
design teams to create cohesive marketing campaigns and ensure alignment
with company objectives.
