What to Expect
Location: Amsterdam, the Netherlands
Duration: 6 Months
Start date: September 2026
Length: Fulltime (40h a week)
Please note: In order to be considered, you must be enrolled in education for the full duration of the internship.
Tesla's Certified Pre-Owned (CPO) program gives used Tesla vehicles a second life and turns used-car buyers into long-term Tesla owners. The Used Cars EMEA team manages the full customer journey from digital stock display through to delivery, across 20+ markets. As CPO Brand Visibility Intern, you will own how the CPO program shows everywhere a customer might encounter: online, in-store, in communications, at events, and in new markets. This is a commercial position focused on making Tesla's CPO program the most trusted and visible used-car offering in Europe.
What You'll Do-
CPO Brand Identity & Positioning - Build a competitive positioning framework that the team can reference and update over time
- Physical Touchpoints & Delivery Experience - Audit how CPO vehicles are presented in Tesla stores and service centers across EMEA. Identify opportunities for dedicated signage, display areas, and in-store visibility
- Advisor Enablement - Work with local market teams to ensure the CPO story is communicated consistently across 20+ markets with different languages and customer expectations
- Digital & Channel Presence - Define listing quality standards covering imagery, descriptions, and trust signals. Track reach, click-through, and lead volume to measure impact
- Campaigns, Events & Media - Collaborate with the stakeholders to plan and execute targeted visibility campaigns and activations, including CPO-specific test drive events, pop-ups, or open days
- Playbook & Handoff - Document all findings, standards, and templates into a CPO Brand Visibility Playbook
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Currently pursuing a study in Marketing, Business, or a related field
- Strong interest in brand building, automotive retail, or customer experience
- Clear written and visual communication skills; you will review and create content and guidelines that teams across 20+ markets need to understand and use
- Comfortable working with data to measure the impact of visibility initiatives (Excel/Sheets at minimum; exposure to Python is a plus)
- Creative thinker who can translate a brand strategy into tangible assets: pitch decks, signage concepts, campaign briefs, content templates
- Willingness to travel across EMEA markets to review in-store presence, support events, and work with local teams. This requires strong planning skills: structuring trips with clear objectives, coordinating schedules with local stakeholders in advance, and making the most of limited time on the ground
- Fluent in English; additional European languages are a plus
Tesla is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws.
Tesla is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.
