About L'OYÉ Cosmetics
What began as a dream has grown into a community-driven beauty brand with million-dollar sales, a loyal fan base and a fast-growing Retail network.
L'OYÉ was built from vision, entrepreneurship and direct connection with the customer. Without large media budgets but with a strong product, social-first strategy and organic visibility. TikTok and the loyal community were the driving force. The result: a brand that exploded online and is now physically translating to its own stores.
For us, retail is not a distribution channel but a strategic extension of our community. In our stores, we create direct connections with consumers through beauty experiences,
courses, personal advice and real service. We translate our online fan base into a physical environment where experience, education and trust are key.
Our Retail project continues to grow structurally: each new location strengthens brand value, customer relationships
and loyalty. It deepens the emotional attachment to L'OYÉ.
We are now in the next phase: professionalizing, structuring and building a
scalable, predictable omnichannel organization in which e-commerce and retail reinforce each other commercially.
What will you do?
We are a fast-growing cosmetics brand based in Eindhoven that keeps everything in-house; from
idea to finished product. No standard work, but our own formulas, a clear vision and a distinctive style. We are growing fast and there is a steady stream of new products.
The ideas are there. The bar is high. That's why we're looking for a Senior Packaging Designer who can make this
put down visually as it is meant to be.
Packaging is crucial, but the role goes beyond that. You think about the total look and feel of the brand; from packaging to visual merchandising and presentation. Everything has to be right. You are responsible for how L'OYÉ is experienced visually: in-store, online and in campaigns. What we develop is consistent, distinctive and high-level, and you make sure it is.
Your responsibilities:
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Design of new packaging and continued development of existing lines;
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Translate brand and product into strong visual concepts;
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Develop retail and POS materials;
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Collaborate on campaigns and visual translation to various channels;
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Coordinate with suppliers and prepare print materials;
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Ensure a consistent and high-quality brand image.
Who we are looking for
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Extensive experience independently developing and delivering high-quality packaging, from concept to production;
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Strong sense of form, color and typography;
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Eye for detail and quality;
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Experience with Adobe (Illustrator, Photoshop, InDesign);
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Structured and precise working method;
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Experience in printing and production;
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Be able to work independently and take ownership;
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Practical minded and used to moving quickly;
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Experience within beauty and cosmetics;
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Experience with retail and POS materials.
What to expect
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A role with direct influence on what the brand looks like;
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Space to elaborate and develop ideas;
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Work in an environment where pace and quality come together;
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Short lines and lots of responsibility.
