We are a fast-growing Chinese premium automotive and electric vehicle brand preparing our full-scale launch and expansion across Europe. As Product Manager – HONGQI Europe, you will play a central role in adapting and optimizing our product portfolio to meet European market requirements, regulations, customer expectations, and competitive realities.
This is a high-impact, entrepreneurial role ideal for someone who thrives in a dynamic, international environment and wants to play a central part in bringing a modern Chinese automotive brand to Europe.
Key Responsibilities
- Oversee product compliance across Europe and proactively drive product improvement proposals to align vehicles with local regulations, safety standards, and homologation requirements.
- Conduct in-depth localized research on European automotive products; continuously analyze competitor specifications, pricing strategies, features, and evolving customer needs in key markets.
- Recommend product optimizations and customization and work closely with global HQ to align product offerings with European preferences, infrastructure (e.g. charging), and regulatory frameworks.
- Collaborate closely with marketing, sales, and channel teams on product launch strategies, positioning, go-to-market plans, and lifecycle management.
- Deliver comprehensive product training and technical support to the European sales teams, dealers, and internal stakeholders.
- Analyze product performance data, sales figures, customer feedback, and market trends in core European markets and prepare clear, actionable reports and recommendations for HQ and local leadership.
- Support the definition and rollout of product variants, option packages, and feature enhancements tailored to specific European countries or customer segments.
- Act as the European voice of the customer in global product development meetings and contribute to long-term product roadmap planning.
Required Experience and Background
- 5–8+ years of experience in Product Management, Product Marketing, or Technical Sales in the automotive or mobility industry (EV experience is a strong advantage).
- Proven track record of managing or supporting product portfolios in international or European markets.
- Experience working in a cross-cultural environment, ideally with Asian/global HQ and European local teams.
Skills & Competencies
- Strong analytical skills with the ability to translate market data, customer insights, and competitor analysis into concrete product recommendations and actionable plans.
- Excellent project management and cross-functional collaboration skills.
- Commercial mindset combined with technical understanding of vehicles and automotive regulations.
- Ability to communicate complex technical topics clearly to both technical and commercial audiences.
- Proactive, hands-on, and solution-oriented attitude in a fast-paced, international scale-up environment.
- Cultural agility – comfortable working with a remote/Chinese headquarters team.
Education
Bachelor’s or Master’s degree in Automotive Engineering, Mechanical Engineering, Business Administration, Product Management, or a related field.
Languages
English (C1/C2 level) – mandatory and fluent.
Dutch and/or English are a strong plus; any other mayor European language (German, French, Italian, Spanish) is highly advantageous.
What We Offer
- On-Target Earnings of €95,000 – €110,000 gross per year, based on a competitive fixed base salary plus a strong performance-related bonus.
- Mobility Budget of €700 net per month (to cover your preferred form of transportation – lease car, public transport, e-bike, charging, etc.).
- Hybrid working model based at our Amsterdam European HQ.
- Company pension contribution
- International growth opportunities within a rapidly expanding premium Chinese automotive brand.
- Direct exposure to senior management with direct impact on the European market entry strategy.
- This is a unique opportunity to shape the European product strategy of a fast-rising premium automotive brand from the very beginning.
About FAW Europe / HONGQI
FAW Europe is a subsidiary of the China FAW Group Corporation, which is one of the oldest and largest automotive manufacturers in China. Originally founded in 1953 as First Automotive Works, the corporation operates internationally to export and manufacture vehicles in over 70 countries. Ranging from heavy-duty and commercial trucks (through FAW Trucks) to municipal transit buses, construction machinery, and passenger cars. Flagship brands include Jiefang (commercial trucks), Bestune (passenger cars) and HONGQI (high-end luxury vehicles; https://www.hongqi.nl).
Through various international subsidiaries, joint ventures and assembly plants, FAW has a massive presence outside of China, particularly across markets in Africa, the Middle East, Southeast Asia, and Latin America. In addition to our own brands, FAW-Volkswagen and FAW Toyota are partnerships that build and sell vehicles within China and globally.
A reference and background check will be part of the selection process.
WE WILL ONLY BE ACCEPTING APPLICATIONS FROM APPLICANTS CURRENTLY RESIDENT WITHIN THE EUROPEAN UNION, WITH AN UNRESTRICTED RIGHT TO WORK IN THE NETHERLANDS.
ACQUISITION AS A RESULT OF THIS VACANCY IS NOT APPRECIATED.
Job Types: Full-time, Permanent
Pay: €95.000,00 - €110.000,00 per year
Ability to commute/relocate:
- 2132 Hoofddorp: Reliably commute or planning to relocate before starting work (Required)
Language:
- English (Required)
- Dutch (Preferred)
- Mandarine (Preferred)
Work authorization:
Work Location: Hybrid remote in 2132 Hoofddorp
