At Miele X, we are redefining the future of premium digital commerce.
As VP Digital Direct eCommerce, you will lead the transformation and growth of Miele’s global direct-to-consumer business across webshop, app, and marketplace channels. You will shape the digital commercial strategy, drive profitable growth, and elevate the customer experience across multiple international markets.
This is a high-impact leadership role at the intersection of commerce, technology, customer experience, and digital transformation — with the opportunity to influence how one of the world’s most iconic premium brands wins in digital.
- Own and drive the global Direct eCommerce growth strategy across multiple markets and channels
- Lead profitable digital growth by optimizing commercial performance, customer engagement, and contribution margin
- Shape best-in-class digital customer journeys across webshop, app, CRM, SEO, merchandising, and retention
- Build strong partnerships across Digital, Product, Marketing, Technology, and Market organizations
- Create scalable ways of working and strengthen the global D2C community
- Drive innovation by identifying and implementing relevant digital trends, technologies, and eCommerce capabilities
- Lead and develop a high-performing team with strong ownership, collaboration, and customer focus
- Influence the future of omnichannel customer experiences within a premium global brand
- Strong and sustainable Direct eCommerce growth across markets
- High-performing and empowered teams with strong engagement
- Clear commercial ownership and measurable contribution impact
- Seamless collaboration across central and local market teams
- Improved customer engagement, retention, and satisfaction metrics
- Miele positioned as a leading premium omnichannel commerce player
- 15+ years of experience in digital commerce, D2C, or omnichannel environments
- Proven track record leading large-scale digital commerce organizations in complex international environments
- Strong commercial mindset with ownership mentality and focus on profitable growth
- Experience driving digital transformation and organizational change
- Ability to influence senior stakeholders across matrix organizations
- Strong analytical and strategic thinking combined with operational execution
- Track record of building and leading high-performing teams
- Experience working in agile and cross-functional environments
This is an opportunity to shape the future of digital commerce within one of the world’s most trusted premium brands.
You will join an ambitious international team at the center of Miele’s digital transformation journey — combining entrepreneurial energy with the strength and heritage of a global market leader.
At Miele X, you will have the opportunity to create real impact, work with talented people across markets and functions, and help define the next generation of premium customer experiences.
