EMEA Head of Professional brand & Sikkens/Trade brands
At AkzoNobel, we bring color to people’s lives and protect what matters most - guided by our purpose of “painting a colourful future together.”
The EMEA Head of Professional Brand & Category and Sikkens/Trade Brands will play an important role in shaping the marketing future of AkzoNobel Decorative Paints across EMEA. This role will be responsible for building stronger, more purposeful brands, driving sustainable, competitive, and profitable growth, and inspiring the next generation of marketeers to embrace the Future of Marketing.
The EMEA Head of Brand & Category leads the strategic growth agenda for the Professional target group, shaping the future of the Professional business through brand and category strategy that delivers profitable, sustainable growth by stronger brands and innovations across EMEA. In addition this role has responsibility for the lead Sikkens / Trade brands for Professional. Responsible for the Professional Brand and branding guidelines, architecture and increase development of (new, regional) value propositions.
The role defines and supports a three-year growth strategy that integrates innovation, communication, and sustainability as core drivers of Professional painters’ preference and competitive advantage.
Working closely with country marketing teams and cross-functional partners, this role ensures strategic decision making, robust execution and roadmaps, and measurable business impact in the Professional market — turning the professional brand strategy and innovation into market success.
The role is a key member of the regional marketing leadership team, shaping the strategic agenda and ensuring strong collaboration across functions and markets.
Winning locally by leveraging scale.
Brand health (esp.brand preference) for Sikkens/Trade brands among the Professional Brands, market share, category growth & profitablility, innovation funnel (ITO),CO2 reduction, VOICES for the team
