How do you make our customers happy?
The best ad formats enhance the platform. They show up when they’re useful, in shapes that fit the context, with messages that resonate. The worst ones interrupt, intrude, and erode both shopper and advertiser trust; shoppers tune out, and the ads have a negative return. As the Senior Product Designer for Advertising Reach, you design formats and traffic experiences that ensure our marketing efforts & ads are in the spotlight for all the right reasons. You research what advertisers and marketers need during the shopper’s awareness, consideration, and conversion stages. You prototype new ad formats. You contribute to experiments to prove what works, and what doesn’t.. All while striking the balance between shoppers’ and advertisers’ needs.
The biggest challenge
Reach is still a work in progress. Some of the group’s product teams are more mature, with established formats and well-understood patterns. Others are pioneering, building for channels that didn’t even exist two years ago, including LLM-based shopping interactions and off-platform social touchpoints. Your work spans both of these extremes and everything in between. How do you evaluate formats that have no benchmark to compare against? How do you decide when to optimize and when to invent to solve a problem? The role calls for someone who treats ambiguity as a raw material, not as a problem to solve before getting started.
What you'll do as the Senior Product Designer - Advertising Reach
You’ll work across multiple product teams on the Reach group product, with focus areas spanning ad format design and traffic experiences. Some teams are deep into optimization; others are conceptualizing innovative formats for emerging channels. You’ll report to the Marketing & Advertising design team and collaborate daily with product managers, engineers, data analysts, and your fellow designers. Expect to spend significant time on user research with both advertisers and shoppers. And significant time defending the shopper’s interest in rooms where the conversation is predisposed to focus on advertiser metrics. Here’s what the work looks like:
Research advertiser and marketer needs across the awareness, consideration, and conversion stages, working with Consumer Journey to ensure an excellent shopper experience remains non-negotiable
Identify real problem worth solving, and underlying assumptions the rest of the organisation has about how to solve these, so they can be tested accordingly.
Ideate and prototype new ad and marketing formats for on-site and off-site channels, including social and LLM-based interactions
Design experimentation roadmaps to generate actionable signals, analyze results, and make strong recommendations to your peers on what to ship
Partner with designers, engineers, and product managers across group products to scale promising formats into products that advertisers and marketers can use effectively
Embed user-centered thinking in operational processes and the flows behind these formats
Why you can make a difference
You treat ad design as a craft. You have worked inareas where commercial performance and user experience sometimes pull in different directions. You’re comfortable running structured experiments and letting the data overrule your intuition. Likewise, you can hold strong opinions about format design while staying genuinely open about whether they’re working or not. If something turns out different than expected, it triggers you to look below the iceberg on what was the cause. You move fast without confusing speed for quality, and you’re as fluent talking to a data scientist about lift metrics as you are talking to a marketer about brand fit.
3 reasons why this is (not) for you
Switch to find out
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Roadmap roadkill
If the roadmap isn’t pixel-perfect, you lose all sense of direction
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Idea hoarder
You get attached to your concepts and pick fights with the data if it doesn't validate them
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Optimizer-only
You'd rather tweak existing solutions than build from scratch to make sense of new channels
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Ad. Venturous
Reach is venturing into largely unknown territory. And you want to bring your expertise
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Darling demolisher
You eagerly abandon ideas that don't work. On to the next one!
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Congruence conjurer
Advertiser and shopper needs don’t always seem to converge. Until you shine your light on them.
Here's where you'll land
You’ll work across multiple multidisciplinary product teams in the Reach group product, collaborating closely with Consumer Journey, bol marketing & brand teams, and other parts of the organization. You’ll be part of the Marketing & Advertising design team, reporting to their product design manager and contributing to the broader bol design community. The team is professional, informal, and close-knit. Trust runs high, personal development is taken seriously, and we keep raising the bar. The work itself? Unfinished by design; formats that don’t exist yet, channels that didn’t exist last year, and experiments that may or may not survive contact with reality. If that sounds like your natural habitat, the floor is yours.
Perks of having a blue heart
Discover all perks
The culture and the office
Our colleagues work hard to make the daily lives of our customers easier and more fun. But of course, we do this in an inspiring and creative environment!
On and off
At bol we understand like no other that you have to take care of yourself first, then your environment and then bol. In that order. Therefore, everyone at bol receives 29 days of vacation.
Flexible working
We bring the best of both worlds together by working 50% at the office and 50% at home. This way, we find a balance between organisational and individual needs.
Interview process
We'll tell you all about applying at bol.
Your application
We’ll review your application with care. We aim to get in touch with you as soon as possible.
First contact
We’ll contact you and walk you through the process and take the first step to set up an interview. And since we’re already talking: feel free to ask any questions you may have.
First date
During the first interview we’ll get to know each other. We want to find out more about you, your work experience and skills.
Your next interview
Before this interview will take place we will ask you to take an online assessment. For some specific jobs we ask you for extra input, for example a business case or a technical assessment. We’ll also discuss the position and the team in depth.
Is this love?
Two interviews are usually enough to see if it’s a match. And if you agree… well, it’s the beautiful beginning of your career at bol.
Any questions?
I'm Thijmen Klompmaker, Recruiter at bol. Anything I can help you with regarding the Senior Product Designer - Advertising Reach vacancy?
Get in touch!
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