Omval 300, 1096 HP Amsterdam, Niederlande Hybrid
Are you interested in joining one of Europe's fastest growing companies? Do you want to impact the wellbeing of millions of users?
Epassi’s purpose is to boost everyday well-being. We are a leading provider of employee benefit solutions across Europe. We were established in Finland in 2007, and in 2008 we were the first company to launch a mobile-payable employee benefit payment solution in Europe. Since then, we have consistently grown, diversifying our products and introducing our services into new markets.
Epassi has been awarded by the Financial Times as one of the fastest-growing companies in Europe on multiple occasions.
As part of our growth around Europe, we have acquired Alleo. At Alleo, we're setting a new standard as the go-to platform for modern compensation and benefits. Why? Because we believe compensation should be personal and flexible as modern life.
We are currently hiring a B2B Marketing Manager - Sports Activation to be based in Amsterdam.
Your mission at Epassi
You own the B2B2C activation of our sports benefit across our existing customer base. You build and run the campaigns, toolkits, and automated onboarding journeys that turn low sports activation into measurable subscription growth - working hand in hand with Customer Success on every client-facing moment.
Your responsibilities will be:
Own the always-on sports activation programme end to end - from HR-facing campaign angles to the employee-facing assets that drive real usage
Build the toolkit Customer Success uses in every activation conversation, and own the kick-off process so CS never opens a client conversation without the right materials
Design, build, and maintain the lifecycle flows that carry new sports subscribers from sign-up to habit
Track activation and subscription metrics against the OKR and feed results back into campaign planning
You'll be successful in this role if you:
Drive a measurable increase in sports activation rates across low-activation customer segments
Hit the net new sports subscription quarterly target under the Retain and Expand OKR
Deliver a CS toolkit and kick-off process the team actually uses
Get onboarding automation running without manual intervention from marketing or CS
What you'll be doing (daily):
Build and maintain CSM toolkits: talking points, scripts, digital flyers, posters
Plan and run the campaign calendar, using moments like Mental Health Week and World Wellbeing Week as hooks
Own the client kick-off checklist for sports activation together with CS
Support the promo-op-locatie offer: branded materials, agency coordination, and the CS booking process
Maintain the shared activation tracker with CS and translate data into clear conversion insights
Design and build automated onboarding email flows for new sports subscribers
Work with Product and Ops to define trigger data (activation status, usage thresholds)
Test and iterate onboarding journeys based on activation and engagement data
Report activation rate, net new subscriptions, and campaign performance monthly into the MBR cycle
What you should bring:
3-5+ years in B2B or B2B2C marketing, ideally in subscription, benefits, wellness, or a platform business
Hands-on experience running activation or lifecycle campaigns end to end - not just briefing agencies
Experience building or managing marketing automation and lifecycle email flows
Comfort working directly with Customer Success or Sales on shared campaigns
Bachelor's degree in marketing, communication, or a related field
Experience in the Dutch employee benefits, HR tech, or wellness market is a plus
Your language profile:
Dutch: fluent, spoken and written (internal and HR-facing communication)
English: professional working proficiency (Epassi Group reporting)
Your track record:
Proven ability to own a number - activation rate, net new subscriptions - and course-correct when off track
Track record of building working relationships with Customer Success rather than handing off campaigns
Experience writing for two audiences in the same campaign: the HR manager and the end employee
Organised enough to run a multi-channel calendar without missing a deadline
Your competency profile:
HubSpot or a comparable marketing automation and CRM platform
LinkedIn Campaign Manager
Basic design tools (Canva, Adobe Express, or similar) for producing assets independently
Work with great people
Tianran Li
Product Owner
"Epassi is a youngster who is energetic and brings the best to the people. Best things working at Epassi is that we have good benefits. You can always learn something new and implement it in practice."
Aleksandra Wnuk
Backend Developer
"Work environment at Epassi is healthy and not stressful, and you can take part here in many interesting projects."
Marcin Gołubienko
Full Stack Developer
"During my work experience, I’ve got opportunity to touch every aspect of software delivery - not only from coding point of view."
Alexandra Andersson
Customer Service Agent
"The best thing about working at Epassi is colleagues. It is easy to get along with everyone, regardless of age and origin! My team has a good team spirit and we work well together to meet our goals!"
Great Place to Work
Company events
Hybrid and flexible working style
Modern working tools
International environment
Benefit package for wellbeing support
Private health support
