FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost， Ship， Falcon， My Boy， and Debic. The extensive product range of quality products includes UHT milk， yoghurt drinks， condensed milk， and whipping cream. We believe our current and future success depends largely on the quality of our employees. For this reason， Foremost wants to offer an attractive， challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
The Brand Lead for Foremost Omega is responsible for driving end‑to‑end brand strategy and execution to strengthen leadership in kids’ nutrition and accelerate sustainable growth. This role combines insight‑driven strategic planning with best‑in‑class marketing execution， ensuring the brand delivers consistent， impactful experiences across touchpoints while balancing equity building and commercial performance.
1. End‑to‑End Brand Ownership with Strategic Depth
This role carries full responsibility for long‑term and short‑term brand planning， including annual and quarterly roadmap development， brand calendar management， and alignment with innovation， channels， and commercial priorities. Candidates should be comfortable balancing equity building and conversion goals while stewarding brand consistency in partnership with regional and global stakeholders.
2. Execution Excellence Through Collaboration and Influence
Success depends on the ability to lead integrated， 360° campaigns from idea to market， working across ATL， digital， social， and in‑store channels. The role requires strong cross‑functional influence， close partnership with Sales， Shopper Marketing， R&D， and agencies， and the ability to turn product innovation into compelling consumer stories with flawless go‑to‑market execution.
3. Strong Performance Mindset and Financial Accountability
The Senior Brand Manager is expected to rigorously track brand health， campaign effectiveness， and commercial performance， using insights to continuously optimize impact. Full ownership of the A&P budget is critical， with a focus on ROI， investment efficiency， and proactive identification of growth opportunities through competitive intelligence and cultural trendspotting.
