About the Role
Uber's regional marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional partners (Brand, Content, PMM, Comms, Policy, Sales, and Ops) to bring our brand strategy and products to life in-market.
In this role, you'll be part of the B2B International Marketing team and will drive event marketing strategy and execution efforts that align with the growth goals for Uber for Eats in EMEA.
What You'll Do
We're looking for an events marketing manager to support the B2B Restaurant Marketing team. This person will be responsible for driving the strategy, production and execution of industry events, conferences, trade shows, owned events and hospitality. This is an end-to-end event marketing role with creative development and execution, agency and vendor management, pre-/during/post-event marketing plans, budgeting, logistics, supplier management and more.
Responsibilities
- Develop and execute a holistic event plan for EMEA Restaurant events, ranging from marquee events to smaller scale event activations, in close partnership with regional marketers and cross functional teams
- Manage B2B events from strategy through to execution, including conceptualization, messaging, creative development, execution and logistics, staffing, budget, and post-event measurement analysis
- Take a customer-centric approach, understand the target B2B Restaurant audience, and bring to life the Uber Eats brand at events in a way that is consistent with our global brand positioning, B2B narrative, and product positioning
- Negotiate with vendors, manage contracts, and ensure events come in at or under budget
- Oversee event measurement and tracking, communicate the return on investment and impact of events, and own results reporting to leadership and key stakeholders
- Manage B2B Restaurant event calendar and understand timing of events in a commercial context
- Support ad-hoc regional event requests and logistics as required (managing incoming requests, shipping/handling of booth materials, consulting with local teams to provide event guidance)
- Partner with teams to build marketing plans for events, including developing pre-/during/-post go-to-market plans.
- Share event best practices and manage event playbook for local field teams
Requirements
- 5-7+ years of event marketing experience, with a proven track record of driving quantifiable and measurable business results (ROI, closed accounts, leads, etc.)
- Excellent project management, organizational, time management, verbal, and written communication skills
- Strong stakeholder and relationship management skills
- Excellent forecasting and budget management skills
- Proficient in Salesforce and B2B marketing automation software
- Strong familiarity with Google Workspace and the ability to craft a compelling story in slides
- A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and looking for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations. Works independently in a fast paced environment.
- Ability to travel to events as requested (EMEA)
- Fluent in English, with French, German or Spanish an advantage
Preferred Qualifications
- Experience leading a variety of B2B events, ranging from large-scale trade shows, co-marketing events, and experiential activations to executive roundtables and educational workshops
- Ability to see and communicate the big picture in a way that invites collaboration and brings teammates and stakeholders along
Experience understanding the B2B marketing journey and fluency across the marketing mix - both in brand-building and direct response
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Ready to Ride?
This isn't the kind of place where you follow a playbook - it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves - we'd love to hear from you.
You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits.
Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
